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»amc networks

Nielsen Catalina Adds Cross-Screen TV And Video Measurement To Its Toolkit

Ad campaigns unfurl across screens, and that’s the way they should be measured. Nielsen Catalina Solutions (NCS) released a cross-screen measurement tool on Wednesday that links incremental offline sales for an ad campaign to total views across channels, including linear TV, mobile and desktop video, over-the-top (OTT) and connected TV. NCS, which provides purchase-based targeting... Continue reading »
by Allison Schiff // June 20th, 2018 //
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Why AMC Networks Is Building A Data-Driven Sales Team

When AMC created a dedicated data sales team, which it revealed last week, it set the stage for AMC to compete more effectively with networks like NBC and Fox. AMC owns the television channels AMC, WE tv, BBC America, IFC and SundanceTV, and its data sales team, called AMCN Agility, will span that national footprint. Spearheaded... Continue reading »
by Kelly Liyakasa // April 2nd, 2018 //
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RampUp: How AMC Networks Built Its Data Strategy From The Ground Up

About three years ago, the paid TV channel AMC, known for shows like "The Walking Dead," "Mad Men" and "Breaking Bad," realized it needed a B2C strategy. President Charlie Collier hired a business intelligence guru from Disney ABC named Vitaly Tsivin to head up a similar organization. As AMC's SVP of business intelligence, Tsivin built a data... Continue reading »
by Ryan Joe // March 9th, 2017 //
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