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»mobile retargeting

Brands Think Outside The Box With OOH-Triggered Retargeting

Billboards aren’t a one-to-one media, unless we’re talking about “Three Billboards Outside of Ebbing, Missouri.” But advertisers are starting to inform their online retargeting efforts with offline exposure data. Established out-of-home media companies, like Clear Channel Outdoor and Outfront Media, geofence their billboards to retarget consumers online, while platforms like Facebook let retailers use offline... Continue reading »

by Allison Schiff // April 17th, 2018 //
»
App Retargeter Adikteev Brings Home $12 Million In Series B

Paris-based app retargeting platform Adikteev – think Criteo for apps – snagged $12 million in Series B on Tuesday. The company plans to spend it on research and development and on expanding its 100-person headcount with around 40 new engineer hires over the next month. The round, which brings Adikteev’s total funding to $14.2 million since it... Continue reading »

by Allison Schiff // February 13th, 2018 //
»
Sam’s Club Bulks Up Its App Marketing Strategy With Data-Driven Retargeting

Sam’s Club doesn’t take a wholesaler’s approach to mobile re-engagement. “We’re always thinking about how to segment and target our users,” said Drew Frost, senior product marketing manager at the Walmart-owned, members-only retail club. “Our main focus is on finding and engaging what we call our higher-value users.” For Sam’s Club, high value is derived... Continue reading »

by Allison Schiff // May 30th, 2017 //
»
Pinterest Snaps Up Mobile Retargeting Firm And Deep-Linking Outfit URX

Pinterest’s rumored acqui-hire of deep-linking startup URX is a go. On Tuesday, Pinterest announced that it’s bringing the San Francisco-based URX team into the fold, but not its technology. URX, which started as a deep linking provider before becoming a mobile retargeting platform, will work with its customers to sunset its advertising product. As of... Continue reading »

by Allison Schiff // May 3rd, 2016 //
»
HotelTonight Users Give Mobile Video A Warm Reception

Travel is a tricky category. It’s generally one of the top things people want to spend their money on – but it’s also not something most people get to do on a regular basis, said Sam Shank, CEO and co-founder of last-minute hotel booking app HotelTonight. “In theory, people can use an app like GrubHub to... Continue reading »

by Allison Schiff // June 4th, 2015 //
»
Ad Retargeter AdRoll’s Got Mobile On The Brain

Retargeting and mobile. They’re not exactly peanut butter and jelly just yet, but AdRoll has plans. For the last 18 months, AdRoll, which began in 2008 focused exclusively on desktop retargeting, has been working to make its tech more relevant to advertisers looking for cross-screen opportunities. Case in point: the mobile app developer community. “[They’re] interested... Continue reading »

by Allison Schiff // March 27th, 2015 //
»
MyThings CEO: Retargeting Has Become ‘Uniform, Template-Based And Black Box’

Delivering retargeted ads to mobile users is a challenging practice. Marketers must decide whether the same consumer browsed through multiple mobile sites and apps, then evaluate the extent to which they can serve relevant ads without appearing creepy. Retargeting firm MyThings believes it has found a solution through a combination of probabilistic technology and various... Continue reading »

by Judith Aquino // March 24th, 2014 //
»
ActionX Rolls Out ‘Crossfire’ Multiscreen Retargeting

Mobile app retargeting firm ActionX is the latest company with a solution to help retailers target consumers across screens. ActionX’s Crossfire technology uses a set of pixels on a retailer's app or website to track customers logged in to the site across a mobile device and desktop PC. "[Customers] roll up their cross-screen data and... Continue reading »

by Judith Aquino // March 20th, 2014 //
»
Criteo Unveils New In-App Ads With Deep Links

Criteo, a French provider of retargeting solutions, announced Thursday that it has released the beta version of an in-app ad product that includes a deep-linking feature. In-app ads are becoming increasingly necessary as mobile users spend more time on apps instead of a mobile browser, said Criteo’s chief product officer, Jonathan Wolf. “Users spend 80%... Continue reading »

by Judith Aquino // January 23rd, 2014 //
»
Fiksu: Mobile Retargeting Works Best With Hundreds Of Thousands Of Previous App Users

As the mobile app market matures, vendors are taking note and offering tools to help app developers drive more engagement among their existing users. One such company is mobile app marketing firm Fiksu, which unveiled its retargeting tool on Thursday. Fiksu identifies groups of users to target ads using data sources such as Apple’s IDFA... Continue reading »

by Judith Aquino // January 10th, 2014 //
»
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