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»ISpot.tv

The Case For Measuring TV Ads And Programming Separately

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is by Vijoy Gopalakrishnan, chief research officer at iSpot.  Historically, the technology used to deliver TV programming and advertising to viewers has evolved much faster than the ability to measure it.  Now, as CTV and streaming explode,… Continue reading »

by AdExchanger Guest Columnist // June 6th, 2022 //
»
ISpot.tv Snags $325 Million To Invest In Cross-Channel TV Measurement Currency

On Wednesday, iSpot.tv announced a $325 million investment from Goldman Sachs – a hefty chunk of change considering the company had previously raised a total of $58 million since it was founded in 2012. The company has a roadmap to enhance its TV measurement currency offerings (as well as attribution capabilities) with the new influx of funding.

by Alyssa Boyle // April 27th, 2022 //
»
iSpot Acquires Tunity To Help Measure Out-Of-Home TV Viewing

People don’t just watch TV sitting on the couch (or, well, lying in bed). Sometimes they go outside. On Thursday, iSpot.tv announced its acquisition of Tunity, an app that helps users watch TVs in public spaces by streaming the audio through a user’s mobile device. This is iSpot’s third deal in 14 months. (iSpot bought… Continue reading »

by Alyssa Boyle // March 2nd, 2022 //
»
Google’s (Sort Of) Subtle Control Mechanisms; Record Low Ratings For The Beijing Winter Olympics

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Google’s Privacy Shield … And Sword Google businesses have become more and more tightly tied together. The common thread is often privacy, but sometimes Google Cloud is the tie that binds.  You can see the trend surfacing on the bottom line. During earnings this… Continue reading »

by AdExchanger // February 8th, 2022 //
»
LG Says It Won’t Charge Buyers If Their Ads Don’t Perform; BOK Is Back?

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Let’s See, LG Smart TV manufacturer LG is on board with the outcomes-based buying trend, but with a twist – advertisers that don’t hit performance goals don’t have to pay. On Wednesday, LG Ads Solutions launched Guaranteed Outcomes, which promises brands they’ll only pay… Continue reading »

by AdExchanger // January 27th, 2022 //
»
How Measuring The Summer Olympics Won iSpot The NBCU Alternate Currency Test

During the Summer Olympics, iSpot went for gold – and won. The alternate measurement provider bested more than 50 companies NBCUniversal was trialing as a currency alternative to Nielsen. The testing ground? NBCU’s tentpole global sports event. “NBC didn’t just invite companies to submit RFP responses,” said Sean Muller, founder and CEO of iSpot.tv. “It… Continue reading »

by Alyssa Boyle // January 25th, 2022 //
»
iSpot.tv Buys Ad Scoring Firm Ace Metrix To Measure Brand Impact

TV ad measurement provider iSpot.tv has acquired Ace Metrix, a company that screens and scores video advertising using a survey-based methodology. The deal will help iSpot track both business outcomes and the brand impact of ad creative and media in real-time, including persuasion, likeability, watchability, purchase intent, brand recall and emotional factors. Advertisers can use… Continue reading »

by Tony Rifilato // January 14th, 2021 //
»
TripAdvisor: For TV Attribution, ‘Correlation Doesn’t Cut It’

The CEO of TripAdvisor, Steve Kaufer, has a motto: “If it’s worth doing, it’s worth measuring.” Which is why TV had to prove itself before earning a spot on the travel review site’s media plan. Until 2013, TripAdvisor spent most of its budget on digital, mainly because of its measurability. There’s a lack of “direct,… Continue reading »

by Allison Schiff // October 12th, 2018 //
»
Vizio’s Data Business Is Back – With An Updated Privacy Policy And An Expanded Partnership With ISpot.TV

Smart-TV manufacturer Vizio is back in action following February’s settlement with the Federal Trade Commission over its lack of a consumer opt-out for data collection. Since then, Vizio’s data division, Inscape, has been busy courting vendor and agency clients after Vizio revised its privacy policy, said Jodie McAfee, SVP of sales and marketing for Inscape.… Continue reading »

by Kelly Liyakasa // December 13th, 2017 //
»
Coincidence Or Content Marketing? Minutes After Nat Geo Aired Its Super Bowl Ad, ‘Einstein’ Alerts Graced Apple News

Five minutes after National Geographic aired its 60-second Super Bowl commercial teasing its new scripted series “Genius,” Apple News users got alerts for a Nat Geo article about Einstein’s love affair with his violin, Lina. The feature also had “Genius” trailers and the post-halftime Super Bowl spot – in which Einstein, depicted by Geoffrey Rush,… Continue reading »

by Kelly Liyakasa // February 6th, 2017 //
»
See more articles
 

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