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»ISpot.tv

iSpot.tv Buys Ad Scoring Firm Ace Metrix To Measure Brand Impact

TV ad measurement provider iSpot.tv has acquired Ace Metrix, a company that screens and scores video advertising using a survey-based methodology. The deal will help iSpot track both business outcomes and the brand impact of ad creative and media in real-time, including persuasion, likeability, watchability, purchase intent, brand recall and emotional factors. Advertisers can use... Continue reading »

by Anthony Rifilato // January 14th, 2021 //
»
TripAdvisor: For TV Attribution, 'Correlation Doesn’t Cut It'

The CEO of TripAdvisor, Steve Kaufer, has a motto: “If it’s worth doing, it’s worth measuring.” Which is why TV had to prove itself before earning a spot on the travel review site’s media plan. Until 2013, TripAdvisor spent most of its budget on digital, mainly because of its measurability. There’s a lack of “direct,... Continue reading »

by Allison Schiff // October 12th, 2018 //
»
Vizio’s Data Business Is Back – With An Updated Privacy Policy And An Expanded Partnership With ISpot.TV

Smart-TV manufacturer Vizio is back in action following February’s settlement with the Federal Trade Commission over its lack of a consumer opt-out for data collection. Since then, Vizio’s data division, Inscape, has been busy courting vendor and agency clients after Vizio revised its privacy policy, said Jodie McAfee, SVP of sales and marketing for Inscape.... Continue reading »

by Kelly Liyakasa // December 13th, 2017 //
»
Coincidence Or Content Marketing? Minutes After Nat Geo Aired Its Super Bowl Ad, ‘Einstein’ Alerts Graced Apple News

Five minutes after National Geographic aired its 60-second Super Bowl commercial teasing its new scripted series “Genius,” Apple News users got alerts for a Nat Geo article about Einstein’s love affair with his violin, Lina. The feature also had “Genius” trailers and the post-halftime Super Bowl spot – in which Einstein, depicted by Geoffrey Rush,... Continue reading »

by Kelly Liyakasa // February 6th, 2017 //
»
ISpot.tv Banks $21.9M To Track The Trickle-Down Effect Of TV Ads

ISpot.tv, which helps advertisers gauge the cross-channel impact of their national TV ads, revealed Tuesday it raised $21.9 million in Series B funding from Insight Venture Partners, bringing its total funding to $27.5 million. The Seattle-based company, which has more than 60 employees and 150 customers including P&G and Holiday Inn, will invest this latest... Continue reading »

by Kelly Liyakasa // May 19th, 2015 //
»
 

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