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»discovery

Facebook To Nix Messenger’s Discover Tab, And Other Big Platform Updates On The Way

Facebook is changing the way users discover businesses and engage with bots on the platform. In the coming months, Facebook will phase out the Discover tab, one of the portals within Messenger where people can browse Messenger bots, businesses to message and games to play. Released in 2017, the tab was originally posiitoned as one... Continue reading »
by Allison Schiff // August 29th, 2019 //
»
Discovery To Run Automated Guaranteed Programmatic Campaigns Through SpotX

Advertisers and consumers both love a good binge watch during the holidays, and Discovery Inc. and SpotX have teamed up to better manage their inventory just before winter break. Discovery will run automated programmatic guaranteed campaigns through SpotX, the SSP said Tuesday. This development complements Discovery’s direct sales efforts and private marketplace offerings, said Bill... Continue reading »
by Rae Paoletta // December 19th, 2018 //
»
Instagram Wants More Commerce On Its Platform, Adds Three Shopping-Related Features

Instagram is shopping for its share of holiday dollars. On Thursday, Facebook’s much-cooler sibling added three new features designed to help people browse, discover and save items more easily. A lot must happen before someone buys, and while shopping can be a by-product of spending time on Instagram, people aren’t there to fill their cart... Continue reading »
by Allison Schiff // November 15th, 2018 //
»
Discovery Rediscovers Itself With New Ad Sales Structure

Discovery has reorganized its ad sales teams into three new selling bundles, the company said Thursday. In March, the 35-year-old company acquired longtime competitor Scripps Networks Interactive for $14.6 billion. With HGTV, Food Network, Investigation Discovery and 14 other channels under its umbrella, Discovery Inc. wanted to create larger teams with fewer salespeople, according to... Continue reading »
by Rae Paoletta // July 20th, 2018 //
»
Tension Between Facebook And WhatsApp Over Ads; Inside The Fox Sports 'Pivot To Video'

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Justifying $22B The Wall Street Journal does a post-mortem on strife at Facebook that led to the resignation of WhatsApp’s founders. Facebook paid $22 billion to acquire WhatsApp in 2014, and as the years ticked by, Facebook CEO Mark Zuckerberg and COO Sheryl Sandberg... Continue reading »
by AdExchanger // June 6th, 2018 //
»
OTT Audiences Are There – So Why Aren’t Advertisers Buying?

OTT audiences are prevalent and engaged. But while advertisers are buying, they’re not exactly beating down the doors. Watch any premium long-form show on an internet connection and you’ll see the same irrelevant message played so frequently it’ll haunt your dreams. What gives? The main issue is buyer confusion about how to transact on OTT... Continue reading »
by Ryan Joe // February 13th, 2018 //
»
How Streaming Video Service Crunchyroll Strikes A Balance Between Subscriptions and Ads

For video service Crunchyroll, finding the right mix of ads and subscriptions is critical for ensuring long-term success in the OTT space. That strategy also includes a range of alternative revenue streams, such as offline events and ecommerce. But before it could effectively monetize, Crunchyroll built a scaled audience by catering exclusively to Japanese anime... Continue reading »
by Kelly Liyakasa // November 22nd, 2017 //
»
Discovery Communications To Buy Scripps For $14.6 Billion

After bidding against Viacom for Scripps Networks Interactive, Discovery Communications has emerged victorious in acquiring the lifestyle cable network for $14.6 billion in stock and cash, the company revealed Monday. [Read the release.] Viacom backed out of a bidding war late last week with the rival network after making an all-cash offer that reportedly fell... Continue reading »
by Kelly Liyakasa // July 31st, 2017 //
»
How Group Nine And Thrillist CEO Ben Lerer Steered A TV And Digital Media Marriage

Six months ago, Discovery Communications invested $100 million into Group Nine Media – a media rollup including Thrillist, NowThis, The Dodo and Discovery’s science and tech pub, Seeker. And it’s finally all starting to cohere. “We’ve stayed super heads-down and our NewFront was a really good excuse to give ourselves a deadline,” said Ben Lerer,... Continue reading »
by Kelly Liyakasa // May 16th, 2017 //
»
Discovery Tells Ad Buyers Its Product Is More Than Its Programming

Discovery Communications wants to prove out the value of its digital properties – both the ones they own and the ones where they’ve invested. “How do we create [intellectual property] on every device, not just linear?" said Discovery CEO and president David Zaslav during the media company’s Tuesday upfront. “As a cable channel, it’s all... Continue reading »
by Kelly Liyakasa // March 29th, 2017 //
»
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