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»discovery

Roku And Shopify Bring Ecommerce To CTV; WaPo’s Zeus Launches A News Publisher Ad Network

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Buy What You Know Shopify and Roku announced a partnership to bring a Roku app for CTV ad creation and campaign management to the dashboard of all Shopify merchants. The idea is to crack into the $16.4 billion that small and medium-sized businesses spend... Continue reading »
by AdExchanger // September 22nd, 2021 //
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Google And Facebook Accused Of Fixing Ad Rates; Xandr Goes Back To Its Roots

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Return Of The Jedi? Google is accused of allegedly cutting a deal with Facebook (again) to “fix” ad rates in programmatic auctions, Ad Age reports. The claim is made in a new antitrust suit filed against the search giant by two Massachusetts companies. The... Continue reading »
by AdExchanger // August 5th, 2021 //
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Discovery CEO Blasts Nielsen; Twitch Launches A New Ad Format

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Big Discovery Fresh off the news that it will merge with WarnerMedia next year to create a media behemoth, Discovery Inc. reported powerhouse earnings in Q2. Discovery ended Q2 with 17 million direct-to-consumer subscribers, up from 11 million last quarter, netting the company $400... Continue reading »
by AdExchanger // August 4th, 2021 //
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AT&T Looks To Offload Xandr; Comcast And ViacomCBS Talk Partnership

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Née AppNexus AT&T is reportedly in a rush to offload Xandr because the company is “losing tens of millions” of dollars per year, Axios reports. Xandr, formerly AppNexus, has been “grossly mismanaged” by AT&T, and InMobi is in talks to pick up the company... Continue reading »
by AdExchanger // July 21st, 2021 //
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A Chinese Competitor To Android And Apple Operating Systems; CTV’s Identity Challenge

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Harmonization Chinese tech companies are looking to create their own alternatives to Google’s Android and Apple’s iOS operating systems, which dominate the mobile market. On Wednesday, Huawei launched its own self-developed operating system – HarmonyOS – across a slew of devices, including smartphones. The... Continue reading »
by AdExchanger // June 3rd, 2021 //
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Google Nears Antitrust Settlement In France; Opera Ads Sees 130% Uptick In Revenue

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. French Connection Google is close to settling an antitrust case in France. The company stands accused of, wait for it, abusing its power in online advertising. The settlement will likely include a fine and require Google to make some operational changes, The Wall Street... Continue reading »
by AdExchanger // June 1st, 2021 //
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Amazon To Buy MGM Studios; Antitrust Pressure Looms

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Power Player Can Amazon get any bigger? Per CNBC, the planned acquisition of MGM Studios for $8.45 billion marks the company’s boldest move yet into the entertainment industry and is expected to turbocharge its streaming ambitions. The deal gives Amazon access to MGM’s huge... Continue reading »
by AdExchanger // May 27th, 2021 //
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Tim Cook Pushes Back Against Epic Games; Xandr’s Future Is Unclear

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Tim Talks Move over Epic, it’s Tim’s turn. The Apple CEO had his say in federal court on Friday as part of a lawsuit Epic filed after its hugely popular game Fortnite was removed from the App Store last year for flouting Apple’s requirement... Continue reading »
by AdExchanger // May 24th, 2021 //
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Marketers Face A Radically New Supply Landscape In CTV

With the massive shift to streaming throughout the past year, connected TV (CTV) represents the next wave of growth in programmatic buying. In 2021, $9.5 billion of television advertising is going to be traded through programmatic auctions powered by DSPs and ad exchanges. The open internet, by contrast, will be a $56 billion category this... Continue reading »
by Tony Rifilato // May 21st, 2021 //
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The Big Story: WarnerMedia-Discovery Merger And CTV’s Complex Supply Chain

The upfronts kicked off this week with news of a megamerger between WarnerMedia and Discovery Communications. But Xandr isn’t coming along for the ride. AT&T’s ad tech acquisition remains with the telco. We can only speculate why, but one reason might be that AT&T is planning a second spinoff in light of the currently frothy... Continue reading »
by Sarah Sluis // May 20th, 2021 //
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