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»discovery

Streaming Wars Continue: HBO Max Axes Original Content To Curb Its Losses

Warner Bros. Discovery lost 1% in total Q2 revenue, closing out the quarter with $9.8 billion, $2 billion behind expectations. So it plans to do some belt-tightening of its streaming services. Specifically, it’s HBO Max productions that are getting the cut.
by Alyssa Boyle // August 5th, 2022 //
»
Airship Gets Into App Store Optimization With The Acquisition Of Gummicube

App store discoverability has always been a battle. But the rising cost of paid user acquisition coupled with Apple’s recent privacy changes on iOS means the gloves are off. “Optimizing and maximizing the organics you can get becomes really important when there’s less efficiency in the user acquisition funnel,” said Dave Bell, CEO and co-founder… Continue reading »
by Allison Schiff // June 1st, 2022 //
»
Hollywood Is Weary From The CTV Struggle; What’s New (Newish) And Cool In Podcasts

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Titans Are Tired So many entertainment hubs – Netflix, Amazon Prime and Freevee, Paramount+ and sister app Pluto TV, Apple TV+, HBO Max, Discovery+ and the Disney triumvirate of Hulu, ESPN+ and Disney+ – so little time. Which means there just isn’t… Continue reading »
by AdExchanger // May 13th, 2022 //
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Warner Bros. Discovery Will Rely On Original Content Production And Streaming Revenue

On Tuesday, Warner Bros. Discovery held its first quarterly earnings report as Warner Media and Discovery newlyweds. The merger has only been closed for hardly two weeks, but the combined company is revving up for this year’s upfronts. Discovery, for one, reported a 5% YOY increase in ad revenue and 13% YOY growth in total revenue. The duo hopes to keep up the momentum by leaning into streaming with original content production.
by Alyssa Boyle // April 26th, 2022 //
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Ad Tech Execs Head To Walled Gardens; Is It Finally AVOD’s Time To Shine?

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Movers And Shakers Did you feel that?  There have been some seismic moves lately in Ad Tech Land – not even counting M&A or privacy rules.  Stephanie Layser, longtime leader of News Corp.’s advertising technology, is taking her talents to the cloud. She… Continue reading »
by AdExchanger // April 19th, 2022 //
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The Big Story: Concentrated CTV Supply

Now that the WarnerMedia-Discovery deal has closed, two top streaming apps will be under its roof: HBO Max and Discovery+. Eventually, the two apps will be combined. We’d mention a third app, except the early intel about CNN+ is not great. Three weeks in, the $300 million app (in terms of production and marketing costs)… Continue reading »
by Sarah Sluis // April 14th, 2022 //
»
Taking Ads To The Max, HBO Max; Ads Are The Zits In Etsy’s Awkward Years

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Kilar Out Outgoing WarnerMedia CEO Jason Kilar had interesting tidbits for Bloomberg about HBO Max advertising, now that WarnerMedia merged with Discovery (and is run by Discovery chief David Zalsav).  Set aside the rubble of AT&T’s once-ambitious plan to build a top global… Continue reading »
by AdExchanger // April 12th, 2022 //
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Why Netflix’s Subscription Model Makes It Unique; The Smart TV Overlay Ad

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. If It Ain’t Broke, Don’t Flix it Why does Netflix cancel shows people seem to love? Why does Netflix stick with full-season drops while every other streaming service reverts to a weekly episode cadence? The answers are tied up in Netflix’s commitment to… Continue reading »
by AdExchanger // April 5th, 2022 //
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A Rising Tide Lifts All Canoes

According to Canoe Ventures, ad efficiency ultimately comes down to one thing: scale. The technology and data provider was founded in 2008 with national, addressable TV on its mind. It’s working toward that goal by pulling together data from multiple MVPDs (multichannel video programming distributors) into a single footprint for programmers. On Wednesday, Canoe announced… Continue reading »
by Alyssa Boyle // February 23rd, 2022 //
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If The Industry Wants To Embrace DEI, It Needs To Start Earlier In The Process

Media leans white, from the content studios of Hollywood to the ad agencies of Madison Avenue. Where does the lack of diversity come from? A lot of it has to do with insufficient industry exposure to Black college students and graduates, said Steven Golus, a digital advertising trainer and consultant. Golus founded The Boyd Initiative… Continue reading »
by Alyssa Boyle // February 16th, 2022 //
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