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»outcome-based buying

TvScientific Raises $20 Million To Automate Performance Measurement And Activation

On Thursday, CTV performance advertising company tvScientific announced a $20 million Series A led by Norwest Venture Partners, bringing the company’s total funding to $21.5 million. The company’s goal is to automate its two self-proclaimed specialties: measurement optimization and campaign activation.
by Alyssa Boyle // April 21st, 2022 //
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VideoAmp Acquires Elsy To Automate TV Measurement

On Tuesday, VideoAmp announced its acquisition of Elsy, an analytics platform founded in 2015 that helps advertisers optimize their media investments tied to business outcomes. The idea is to address VideoAmp clients’ biggest campaign planning hurdles: Automation and forecasting business outcomes.
by Alyssa Boyle // April 19th, 2022 //
»
No More Hiding Behind The Privacy Shield; Omnicom Media Doubles Down On Outcomes

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Privacy Sword, More Like The urgency is real to replace the EU-US Privacy Shield, the data-sharing accord brought down by the 2020 Schrems II decision.  EU competition commissioner Margrethe Vestager said a replacement is “high priority.” Lobbyists from San Francisco and Seattle are all… Continue reading »
by AdExchanger // February 28th, 2022 //
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LG Says It Won’t Charge Buyers If Their Ads Don’t Perform; BOK Is Back?

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Let’s See, LG Smart TV manufacturer LG is on board with the outcomes-based buying trend, but with a twist – advertisers that don’t hit performance goals don’t have to pay. On Wednesday, LG Ads Solutions launched Guaranteed Outcomes, which promises brands they’ll only pay… Continue reading »
by AdExchanger // January 27th, 2022 //
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Horizon Media Uses Nielsen Advanced Audience, Closing In On Outcome-Based Linear TV Buying

Horizon Media is the first agency to use Nielsen Advanced Audience, a linear TV product designed to make measuring granular audience segments like “new parents” as easy as measuring age and gender with C3 and C7 ratings. Advanced Audience allows agencies to find viewers in narrower segments than age and demographic and do post-campaign measurement.… Continue reading »
by Sarah Sluis // July 24th, 2019 //
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