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»Walker Jacobs

With A New CRO, Twitch Levels Up Its Advertising Ambitions

At any given moment, 1 million people are watching Twitch, tuning in to the half a million people who stream themselves playing video games every day. The audience can be on par with a national cable network, according to a Nielsen study of concurrent viewers conducted in January. Twitch checks three coveted boxes for advertisers:... Continue reading »

by Sarah Sluis // May 23rd, 2019 //
»
For Turner Digital, Audience Buying Risk Outweighs Reward

Late last month, Time Warner’s Turner Broadcasting System unveiled the Turner Branded Entertainment group within its Turner Digital Ad Sales division. At the heart of it is an integrated marketing solutions partnership with Will Ferrell-backed comedy site FunnyOrDie.com. In a sign of how close Turner and FOD will be on this venture, TBS is bringing... Continue reading »

by David Kaplan // October 9th, 2012 //
»
 

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