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»SoundCloud

Can Digital Audio Be Big For Branding? Bacardi Experiments With SoundCloud To Find Out

Bacardi sees a big branding opportunity in digital audio. The rum brand turned to SoundCloud to launch an experiential activation with electronic music trio Major Lazer as part of an ongoing campaign that centers on music and dance. Starting Tuesday, artists from the US, the Bahamas and Puerto Rico can upload Bacardi-inspired tracks to SoundCloud... Continue reading »
by Alison Weissbrot // August 14th, 2018 //
»
Can Programmatic Be SoundCloud’s Next Big Revenue Driver?

It’s been a tough year for SoundCloud. In July, the music streaming and discovery platform cut 40% of its workforce, or 173 employees, to keep the company afloat – for just another quarter. The company has long faced battles with music rights holders, an expensive problem that makes the streaming business tough to monetize. SoundCloud,... Continue reading »
by Alison Weissbrot // August 14th, 2017 //
»
Video Ad Platform Zefr Tunes In To SoundCloud

Video branding and YouTube rights management platform Zefr – the brainchild of entrepreneur Rich Raddon, who sold the streaming video company he co-founded, Movieclips, to Comcast's Fandango last year – is setting its sights on audio app SoundCloud. “SoundCloud is now partnering with us to understand the fan activity that’s going on on the platform,”... Continue reading »
by Kelly Liyakasa // April 8th, 2015 //
»
 

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