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»Verve

MGI Restructures Its Mobile Ad Tech Assets To Create Verve Group

Media and Games Invest (MGI), the German holding company that acquired mobile location player Verve in January, is creating a separate business unit for its ad tech assets. The new unit, announced on Tuesday, is called Verve Group, and comes along with a mini reorg. Sameer Sondhi, previously SVP and GM of global business development… Continue reading »
by Allison Schiff // May 5th, 2020 //
»
Verve’s New Parent Company Sees Potential, Despite Obvious Privacy Challenges

Location data is a privacy landmine. But there are still buyers out there for providers, including Media And Games Invest (MGI), the public German conglomerate that acquired mobile location company Verve earlier this week. The last few years haven’t been kind to Verve. The company experienced multiple rounds of layoffs last year and closed its… Continue reading »
by Allison Schiff // January 24th, 2020 //
»
Programmatic May Have Contributed To More Layoffs At Verve

Story updated to include comments and clarifications from Verve. Verve’s embrace of programmatic video last year may not be panning out. This week, less than one year after acquiring in-app video company Receptiv, Verve experienced its second round of layoffs in just three months, letting 30 staffers go this week, Adweek reported. Sources tell AdExchanger… Continue reading »
by Allison Schiff // April 5th, 2019 //
»
Verve Snaps Up Receptiv To Take A Bite Out Of The In-App Video Market

Location marketing platform Verve is angling for a piece of the growing programmatic mobile video pie with the acquisition of in-app video ad vendor Receptiv (formerly MediaBrix). The deal, announced Wednesday, opens up a rich new seam of inventory for Verve, said CEO Tom Kenney, who declined to share terms other than to say the… Continue reading »
by Allison Schiff // May 30th, 2018 //
»
Verve Closes European Business Thanks To GDPR

Just two years after entering Europe, Verve is shutting down its European operations rather than tangle with the General Data Protection Regulation. The company, which runs a mobile marketing platform powered by location data, confirmed to AdExchanger that it is closing its London and Munich offices and laying off around 15 employees on May 11.… Continue reading »
by Allison Schiff // April 18th, 2018 //
»
What The Future Of The AT&T–Time-Warner Merger Will Mean for TV and Mobile

“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Tom Kenney, president and CEO at Verve. The recent news that AT&T intends to buy Time Warner represents a key example of what will almost certainly be an industrywide tide of media merger-and-acquisition moves… Continue reading »
by AdExchanger // January 9th, 2017 //
»
 

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