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»Jun Group

Corey Weiner, CEO, Jun Group
Why Zero-Party Data Is the Future Of Privacy-First Advertising

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Corey Weiner, CEO of Jun Group. As the ad tech industry shifted in the last five years toward more privacy-conscious advertising, first-party data became the golden child. The pitch was… Continue reading »
by AdExchanger Guest Columnist // November 30th, 2021 //
»
The Cost Of Ad Fraud: Cleaner Inventory Means Higher CPMs

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Mitchell Reichgut, founder and CEO at Jun Group. Fraudulent ads have long plagued digital advertising, and the industry is finally making serious headway against them. About $5.8 billion in fraud-related losses is… Continue reading »
by AdExchanger // August 29th, 2019 //
»
Slow Play: Ad Tech’s Rapid Rate Of Change Is Just An Illusion

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Mitchell Reichgut, founder and CEO at Jun Group. There’s a parable about a master calligrapher who sold his work for enormous sums of money. One day, a man asked the calligrapher… Continue reading »
by AdExchanger // August 7th, 2019 //
»
Jun Group Aligns Mobile Video Ads With Premium Publisher Content

When Jun Group was founded in 2005, its bread and butter was serving desktop video ads and ads in social and mobile games, rewarding players with virtual currency when they opted in. But the video ad platform has its sights on bigger things today: mobile brand advertising dollars. And it’s using a $28 million investment… Continue reading »
by Kelly Liyakasa // August 18th, 2015 //
»
 

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