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»in-game video

In-Game Ad Platform Frameplay Raises $8 Million With An Eye On Growth

Investors are all about in-game advertising startups. On Wednesday, Frameplay, a company that has an SDK for incorporating ads into video, console and mobile games, announced its $8 million Series A led by Hiro Capital, a VC fund focused on games and esports. The round includes participation from gamer hardware brand Razer’s venture division zVentures,… Continue reading »
by Allison Schiff // December 8th, 2021 //
»
Francesco Petruzzelli, CTO, Bidstack
Why Next-Gen Consoles Could Be The Next Big Marketing Opportunity

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Francesco Petruzzelli, CTO of Bidstack. In a year defined by indoor and solo activities, gaming offered entertainment and social connection for millions of people. Now, one of gaming’s most defining… Continue reading »
by AdExchanger // December 28th, 2020 //
»
Jun Group Aligns Mobile Video Ads With Premium Publisher Content

When Jun Group was founded in 2005, its bread and butter was serving desktop video ads and ads in social and mobile games, rewarding players with virtual currency when they opted in. But the video ad platform has its sights on bigger things today: mobile brand advertising dollars. And it’s using a $28 million investment… Continue reading »
by Kelly Liyakasa // August 18th, 2015 //
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