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»zero-party data

AdExplainer: What Is First-Party Data?

You’ve probably heard (dozens of times) by now that first-party data will be the key to post-third-party-cookie ad targeting. But what exactly is first-party data? How does it differ from second-party, third-party and zero-party data? And what makes first-party data more suited to a privacy-centric ad experience?
by Anthony Vargas // June 2nd, 2022 //
»
Ari Paparo Has A New Venture To Help Buyers Evaluate Tech Vendors (Minus The BS)

Netflix plans to introduce ads … and ad tech vet (and mayor of ad tech Twitter) Ari Paparo is rolling out an SVOD service of sorts. Weird world. On Monday, Paparo, who sold his last company, Beeswax, to Comcast in early 2020, launched Marketecture.tv, a startup to help prospective technology buyers understand and evaluate the… Continue reading »
by Allison Schiff // May 23rd, 2022 //
»
Comic: First-Party Data: The Sequel

A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
by Nate Neal // April 22nd, 2022 //
»
Privacy Tech Startup Caden Launches With $3.4 Million In Pre-Seed Funding

It’s better to ask for permission than forgiveness. That’s the philosophy behind Caden, a privacy startup that launched on Thursday with $3.4 million in pre-seed funding from a roster of well-known investors, including Yahoo Co-Founder Jerry Yang, MediaLink Vice Chairman Wenda Harris Millard and Barry Sternlicht, founder of Starwood Capital. Caden’s founder, John Roa, sold… Continue reading »
by Allison Schiff // January 20th, 2022 //
»
Corey Weiner, CEO, Jun Group
Why Zero-Party Data Is the Future Of Privacy-First Advertising

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Corey Weiner, CEO of Jun Group. As the ad tech industry shifted in the last five years toward more privacy-conscious advertising, first-party data became the golden child. The pitch was… Continue reading »
by AdExchanger Guest Columnist // November 30th, 2021 //
»
Tim Glomb, VP of content and data at Cheetah Digital
Here’s Why FLoCs Are a Step Backwards in Data Personalization (And What to Do Instead)

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tim Glomb, VP of content and data at Cheetah Digital. Did you know that, according to a study by Accenture, 91% of consumers want a personalized online shopping experience? But at… Continue reading »
by AdExchanger Guest Columnist // June 14th, 2021 //
»
 

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