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»zero-party data

Tim Glomb, VP of content and data at Cheetah Digital
Here's Why FLoCs Are a Step Backwards in Data Personalization (And What to Do Instead)

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tim Glomb, VP of content and data at Cheetah Digital. Did you know that, according to a study by Accenture, 91% of consumers want a personalized online shopping experience? But at... Continue reading »
by AdExchanger Guest Columnist // June 14th, 2021 //
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