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»in-app ads

IAB Tech Lab Advances Open Measurement For In-App Viewability, But Buyers Lag

The next version of the IAB Tech Lab’s open-measurement SDK (1.3) debuted on Tuesday, with support for in-app audio, more granular brand safety controls and a fix for impression counting discrepancies between vendors. But despite progress on the supply side, “very few DSPs are making use of OpenRTB signals for open measurement,” said Joe Ranzenbach,... Continue reading »
by Allison Schiff // December 17th, 2019 //
»
In-App Header Bidding Is Hot. Next Up: Facebook

Facebook is hopping into in-app header bidding. Starting Wednesday, publishers can include Audience Network inventory in their in-app unified auctions. All formats will be available, including display, native and video. Facebook joins a long list of other platforms that have gotten jiggy with in-app header bidding in recent months, including Google’s AdMob, Oath, MoPub and... Continue reading »
by Allison Schiff // June 6th, 2018 //
»
Google's AdMob Bids Adieu To The Waterfall With Its Take On In-App Header Bidding

Google is testing header bidding – again. But this time it’s for in-app demand. On Thursday, Google announced the kickoff of a beta test to blow up the waterfall mediation model within its mobile ad network, AdMob, and replace it with a unified auction. “Think of it as [Google’s] Exchange Bidding, but for networks,” said Sissie... Continue reading »
by Allison Schiff // March 15th, 2018 //
»
Reddit Woos Advertisers With In-App Native Ads

Reddit is banking on native mobile ads to generate advertiser karma. Starting March 19, advertisers will be able to buy native promoted posts in Reddit’s official iOS app, with Android inventory to follow within the next few weeks, the company said Wednesday. The only visual difference between in-feed native posts and organic posts created by... Continue reading »
by Allison Schiff // March 14th, 2018 //
»
AdColony CEO Will Kassoy Gets The Boot As Revenue Is Set To Tumble In Q4

AdColony’s Q4 revenue is expected to drop 5-10% more than it did last quarter and CEO Will Kassoy is out, effective immediately. The news caps off a “disappointing” year for AdColony, according to a release late Thursday from parent company Otello Corp. (formerly Opera Software, which rebranded to Otello on Monday). Kassoy, who joined Otello/Opera... Continue reading »
by Allison Schiff // December 21st, 2017 //
»
Kochava Looks To Spin Its App-Based Measurement Network Into Targeting Gold

Kochava has spent the past year building up the Collective, its audience data co-op for in-app advertising. Last week, it picked up its first DSP partner – The Trade Desk – to carry the data. Kochava’s Collective works by gathering data from three sources: aggregated third-party providers, ad networks that pool audience behavior insights and... Continue reading »
by James Hercher // December 20th, 2016 //
»
Native Programmatic’s Awkward, Growth-Spurt Years

Casie Attardi will speak at AdExchanger's PROGRAMMATIC I/O Conference in New York on October 26. Native inventory became a significant part of the digital marketing mix before industry stakeholders had the time to develop a sense of comfort and familiarity with native advertising. “Native, especially for in-app programmatic, evolved over a very short period of time,” said... Continue reading »
by James Hercher // October 11th, 2016 //
»
Pandora Q1: Early Days For Programmatic, But Pegs Q3 For Launch

Pandora CEO Brian McAndrews said during the digital radio company’s Q1 earnings call that its mobile programmatic solution, currently in beta, will be generally available in Q3. “During beta, we are open to a handful of customers to ensure we are set up to operationally scale the program similarly to what we’ve done in web,”... Continue reading »
by Liz Rowley // April 23rd, 2015 //
»
As Mobile Ad Prices Rise, Some App Developers Shift To Ad Tech

What is the cost of acquiring a loyal app user? Based on the testimonial of various industry insiders, the price is rising so quickly ad revenue can’t keep up. As such, app developers are looking for new ways to profit, often by developing ad tech. Gartner predicts mobile ad spend will reach $18 billion this... Continue reading »
by Judith Aquino // March 4th, 2014 //
»
Criteo Unveils New In-App Ads With Deep Links

Criteo, a French provider of retargeting solutions, announced Thursday that it has released the beta version of an in-app ad product that includes a deep-linking feature. In-app ads are becoming increasingly necessary as mobile users spend more time on apps instead of a mobile browser, said Criteo’s chief product officer, Jonathan Wolf. “Users spend 80%... Continue reading »
by Judith Aquino // January 23rd, 2014 //
»
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