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»Marriott

Verizon's Oath Looks To Non-Advertising Revenue; Apple Lax On App Enforcement?

Shorting Ads Verizon is inching away from the grand advertising ambitions it once had for Oath. The ad unit has a new chief, Guru Gowrappan, following Tim Armstrong’s departure in September, and Verizon CEO Hans Vestberg, who took over in August, is more interested in network infrastructure than media. And after failing to meet ad... Continue reading »
by AdExchanger // December 3rd, 2018 //
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How Marriott’s Loyalty Data Program Is Driving Its Media Ambitions

Many large brands have in-housed advertising technology as part of a data-driven marketing overhaul. But for Marriott, the data-driven plan has meant taking more ownership of media production, including travel news sites and documentary features, as data ties creative content to bottom-line results. Last year, Marriott consolidated data from its Marriott and Ritz-Carlton rewards programs... Continue reading »
by James Hercher // January 23rd, 2018 //
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Marriott Brings Customer Hospitality To Inhospitable Digital Media

Marriott is reshaping its marketing strategy around a customer identity graph called Flywheel the hotel chain developed to turn its segmented customer funnel into a single pipeline. Marriott began working on Flywheel last year to map its 100-million member loyalty program to Facebook audiences and targeting signals, like travel searches or when people are in... Continue reading »
by James Hercher // October 19th, 2017 //
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To Marriott, Integrated Marketing Is A Work In Motion

After its merger with Starwood, Marriott is doubling down on paid media to drive awareness for some of its new portfolio brands. One ad campaign, “Go Beyond,” which launched this week, commemorates Sheraton Hotels’ 80th year in business. “We are trying a lot of new things in digital including people-based marketing and sequential messaging with... Continue reading »
by Kelly Liyakasa // April 7th, 2017 //
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How Marriott Drives $1.7B In Annual Bookings Through Its App

Marriott International isn’t joking around when it says that mobile it its sweet spot. The hotel chain’s app is responsible for around $1.7 billion in annual gross bookings. But the app – a revamped version hit the App Store on Tuesday – is more than just a booking tool, said George Corbin, Marriott International’s SVP of... Continue reading »
by Allison Schiff // February 9th, 2017 //
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Marriott: ‘Our Philosophy Is Data Over Opinion’

Andy Kauffman, Marriott’s VP of digital marketing, loves running tests. “We’re very comfortable failing as long as we learn from that and iterate going forward,” said Kauffman, who oversees product and digital brand strategy for Marriott.com. “It may be an overused term, but we really do embrace a test-and-learn approach.” There are dozens of multivariate... Continue reading »
by Allison Schiff // May 16th, 2016 //
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Adobe Summit: How Marriott And Macy’s Boosted Their Marketing Acumen Through Org Fixes

Here at the Adobe Summit in Las Vegas, phrases like “change management” are getting nearly equal airtime as data and analytics. Over the past 12 months, Marriott International has accelerated its tech investments as it blends digital and offline. To do so, it has needed to prove marketing strategies align with corporate objectives. “We’ve been... Continue reading »
by Kelly Liyakasa // March 23rd, 2016 //
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