• Programmatic I/O New York//
  • 2022 AdExchanger Awards//
  • Newsletter Sign-up
  • Log in
AdExchanger Homepage
  • Log in
  • Topics
    • News
    • AdExplainer
    • Advertisers
    • Publishers
    • Platforms
    • Mobile
    • Data
    • Commerce
    • TV and Video
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Content Studio
    • Comic Strip
  • Become A Member
    • Sign Up
  • Events & Awards
    • Programmatic I/O Las Vegas
    • Programmatic I/O New York
    • Industry Preview
    • AdExchanger Awards
    • Power Players
    • All Events
  • Podcasts
    • AdExchanger Talks
    • The Big Story
  • About Us
    • Advertise
    • About Us
    • Contact Us
    • Contributor Guidelines
  • Twitter
  • Facebook
  • LinkedIn
  • RSS

  • AdExchanger Homepage

  • AdExchanger.com

  • Menu
    • News
    • AdExplainer
    • Advertisers
    • Publishers
    • Platforms
    • Mobile
    • Data
    • Commerce
    • TV and Video
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Content Studio
    • Comic Strip
    • Advertise
    • About Us
    • Contact Us
    • Contributor Guidelines
  • Events
    • Programmatic I/O NY
    • Top 50 Programmatic Power Players
    • AdExchanger Awards
    • All Events
  • Podcasts
    • AdExchanger Talks
    • The Big Story
  • Membership
    • Member Exclusives
    • Sign Up
  • Search
Connect

»33across

Comic: Please opt-in to our pseudonymous identifier. Excellent value exchange!
Will Ad Tech Ever Persuade People The ‘Value Exchange’ Is Worth It?

Even the experts at companies whose future depends on explaining the value exchange of personalized advertising to consumers struggle to make a convincing argument. “It’s amazing that an industry that creates messaging to sell things to people has done such a poor job communicating this very basic value exchange,” said Ana Milicevic, principal and co-founder… Continue reading »
by Allison Schiff // May 19th, 2022 //
»
Daily Mail Boosts Its Cookieless Ad Business With A Probabilistic ID Solution

It seems like everyone’s talking about the cookieless future, but many publishers are living in the cookieless present – and they need alternatives today. Publishers have ad inventory to sell in cookieless browsers, such as Safari and Firefox, and they have to sell impressions from users who’ve opted out of cookies. Roughly 65% of the Daily… Continue reading »
by Anthony Vargas // April 20th, 2022 //
»
33Across Throws Itself Into Cookieless Targeting

33Across has introduced a cookieless targeting solution in an effort to help publishers and advertisers retain the value of programmatic without advertising IDs. At the root of the cookie-free targeting product, called Lexicon, is a probabilistic identifier 33Across calls the Pub Token. The Pub Token combines contextual signals – such as the time of day,… Continue reading »
by James Hercher // June 2nd, 2021 //
»
Eric Wheeler headshot
The Great Pause Of 2020

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Wheeler, CEO at 33Across. We’ve all had to take a huge pause in common everyday functions of life during this coronavirus pandemic: how we live and work. How our… Continue reading »
by AdExchanger // July 28th, 2020 //
»
Podcast: Attention, Not Impressions

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. In 2012, about six years after its founding, 33Across was in peril. Approximately $4 million in revenue disappeared in the space of a month as agencies redirected budgets previously spent with ad tech partners to their in-house trading… Continue reading »
by Zach Rodgers // January 10th, 2020 //
»
Amazon SoHo Store To Feature Local Trending Products; Feds Eye Agency Rebates

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Brick By Brick Amazon’s newest foray into offline retail is a store called Amazon 4-star in New York City’s SoHo neighborhood featuring products that have high ratings and are trending with New Yorkers. The store will be similar to Amazon’s small chain of bookstores,… Continue reading »
by AdExchanger // September 28th, 2018 //
»
In Today’s Scam-Plagued Ad Industry, Where Will Fraudsters Win?

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Wheeler, CEO at 33Across. It was abundantly clear at AdExchanger’s Clean Ads I/O conference last week that fraud will continue to plague the industry for the foreseeable future. Its… Continue reading »
by AdExchanger // June 10th, 2015 //
»
Social Data Provider 33across Raises $13.1 Million For Products, Global Expansion Effort

Social analytics provider 33across just raised $13.1 million as part of a “growth round,” designed to help the New York-based company build up its technology offerings and marketing team. Read the release. We sat down with CEO Eric Wheeler to discuss the details of those plans and to take a look at how the company… Continue reading »
by David Kaplan // July 20th, 2012 //
»
33across Acquires Tynt And Signal From The Sell-Side

Today, social analytics company and ad network 33across announced the acquisition of Tynt, a sell-side analytics tools company that aggregates data to tell publishers about their audience, protect their content and even leverage search engine optimization to drive traffic.  Read the release. In addition to the new sell-side technology – it’s getting a boatload of… Continue reading »
by AdExchanger // January 25th, 2012 //
»
33Across Predictive Models Segmenting Audience In Ad Exchanges Says CEO Wheeler

Eric Wheeler is CEO of 33Across, a social advertising technology company. AdExchanger.com: Any update you can provide on momentum at 33Across? Hey, what does the name, 33Across, mean anyway? EW: We’re working with a number of major brands and media agencies – The 33Across SocialDNA™ platform enables marketers to identify and anonymously target people with… Continue reading »
by AdExchanger // September 8th, 2009 //
»
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • IBM Sets Its Sights On Cookieless Retargeting
  • Criteo Expects Sanction For Undisclosed GDPR Violation
  • AdExplainer: Can Contextual Targeting Work On Streaming TV?
  • Will Apple Be The New Ad Tech Challenger?
  • The Big Story: Meta’s HIPAA Violations And The Rise Of MMM
Ajax spinner
AdExchanger Homepage
  • Privacy Policy //
  • Subscribe //
  • Advertise //
  • Contact Us //
  • Diversity Inclusion & Equity
© 2022 Access Intelligence, LLC - All Rights Reserved