Brands Can Now Deploy Their Own Agents Inside Publisher Chatbots
Dappier’s new ad format allows advertisers to insert a custom brand agent into AI chat sessions on publisher sites.
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The Agentic Protocol Wars Come To Ecommerce; Perplexity Says Ads Erode Trust In AI
Agentic commerce can’t stop, won’t stop; Perplexity is officially done with its ads business; and AppLovin may launch its own social media platform.
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Amazon Pays Up For Old Media; Begun, The Browser Wars Have
Amazon locked in two more publishers for its AI shopping engine; AI companies are working on web browsers now; and platforms have a hard time telling AI from reality.
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Amazon Joins The AI Chatbot Fray; Google Search Evolves Again
Amazon’s Rufus: yet another example of Big Tech pushing AI bots onto its platforms. Plus, pushback against Google search engine monetization.