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»MightyHive

The IDFA’s Uncertain Future Reinforces The Necessity Of First-Party Data Collection

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Simon Harris, head of sales EMEA at MightyHive. Over the past 24 months, Apple has implemented increasingly aggressive iterations of Intelligent Tracking Prevention (ITP), with the feature now blocking third-party cookies by... Continue reading »
by AdExchanger // July 6th, 2020 //
»
Snap To Stop Promoting Trump’s Account; A Steady March Of Google-Focused Agencies

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Social Media Vs. Trump Snapchat is the latest social media network to enforce policies that restrain President Trump’s inflammatory rhetoric. The company said it will no longer promote Trump’s account on the Snapchat Discover feed due to comments he made that could incite violence... Continue reading »
by AdExchanger // June 4th, 2020 //
»
S4’s MightyHive Expands Latin American Presence With Digodat

MightyHive, the programmatic and data arm under S4 Capital, said Tuesday it has merged with data and analytics firm Digodat in Latin America. Terms of the deal were not disclosed. Digodat has more than 40 employees and offices in Argentina, Mexico, Chile and Colombia. The firm expands MightyHive’s Latin American presence beyond Brazil, where it... Continue reading »
by Alison Weissbrot // May 26th, 2020 //
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Simon Harris headshot
With Safari’s Latest Cookie Crackdown, Advertisers Must Have ‘The Talk’ With Marketing Partners

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Simon Harris, head of sales EMEA at MightyHive. Safari has just beaten Chrome’s 2022 deadline for killing the third-party cookie (while also delivering blows to several other tracking methods). Legislation and... Continue reading »
by AdExchanger // April 6th, 2020 //
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Martin Sorrell: The Big Idea Isn’t Enough

If there’s one thing that gets Martin Sorrell’s goat, it’s the accusation that he doesn’t care about creativity. “People say I’m a bean counter or an accountant, and I don’t mind that, they’re just having a dig,” said Sorrell, executive chairman of S4 Capital, the digital-focused holding company upstart he founded on his exit from... Continue reading »
by Allison Schiff // January 13th, 2020 //
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Podcast: Marketing As A Service

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. This week on AdExchanger Talks, CEO Pete Kim describes the origins of MightyHive, the programmatic media services company that was acquired by S4 Capital in 2018. Today, MightyHive is known as a programmatic adviser to Google clients, but... Continue reading »
by Zach Rodgers // December 20th, 2019 //
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When TikTok's China Parent Overrules US Teams; Netflix By The Numbers

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Culture Clash TikTok may be the hottest new social media app of 2019, but it’s not winning any “client of the year” awards. Agencies that have worked with TikTok as a client complain of unrealistic briefs and timelines, high turnover and abrupt project cancellations... Continue reading »
by AdExchanger // December 18th, 2019 //
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Google Exits Managed Services, Welcome News For Its Key Agency Partners

Google is officially getting out of the managed services business in the United States, the company said earlier this month. The company shared the news at its Google Marketing Partners summit, an event that caters to agencies, consultants and other service providers. Google has long offered managed services across Google Display & Video 360, Search... Continue reading »
by Alison Weissbrot // November 26th, 2019 //
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CCPA Means It’s An Opt-Out World Now

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media.  Today’s column is written by Myles Younger, senior director of marketing at MightyHive. Much of the handwringing over how to handle opt-outs under the California Consumer Privacy Act (CCPA) and similar legislation is simply wasted energy.... Continue reading »
by AdExchanger // November 15th, 2019 //
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Under S4, MightyHive Plots Expansion Beyond Its Google-Centric Roots

Martin Sorrell’s S4 Capital acquired the programmatic agency MightyHive last December to marry hands-on-keyboard expertise with dynamic creative expertise from MediaMonks. The acquisition kicked off a formal working relationship between S4 CEO Sorrell and MightyHive CEO Pete Kim – who are bonding over their similar Type A personalities. Sorrell’s reputation for all-hours emails and constant... Continue reading »
by Sarah Sluis // February 13th, 2019 //
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