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»Amazon Web Services

To Understand Where TV Is Going, Track The NFL; Ad Buyers Grapple With Real Data Emissions

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Game-Changer The NFL has a history of media and marketing innovation. If we’re keeping score, it was the first sports league to reach every TV in America, the first to invest in studio-style production and the first to mic players on the field.… Continue reading »
by AdExchanger // July 20th, 2022 //
»
The Trade Desk keeps adding new partners to the Unified ID 2.0 roster, but it’s still looking for someone to fill the administrator role after the IAB Tech Lab backed out earlier this year.
Next Up On The Trade Desk’s UID 2.0 Partner Parade: AWS And Pharma Marketing Platform Lasso

The Trade Desk keeps adding new partners to the Unified ID 2.0 roster, but it’s still looking for someone to fill the administrator role after the IAB Tech Lab backed out earlier this year. The hunt for an admin is “ongoing,” Samantha Jacobson, TTD’s chief strategy officer, told AdExchanger. “It’s something we’ll continue to revisit,… Continue reading »
by Allison Schiff // June 22nd, 2022 //
»
Omnicom, Home Depot Push For Misinfo Probe; Simpli.fi Buys ERP Platform For $100M

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Stop The Spread Misinformation isn’t a virus – but it can spread like one. Election fraud paranoia, hate speech and online conspiracy theories were all roiling in the overheated atmosphere that contributed to the Jan. 6 siege of the US Capitol. And advertisers don’t want… Continue reading »
by AdExchanger // January 20th, 2021 //
»
YouTube Suspends Trump’s Account; Google Pauses Political Ads (Again)

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Canceling The Don The bans and account suspensions just keep on coming for President Trump. On Tuesday, YouTube said that it has suspended his channel for at least a week, The New York Times reports. YouTube, which has typically been fairly slow to crack… Continue reading »
by AdExchanger // January 14th, 2021 //
»
Where The Marketer, Data Scientist And Cloud Intersect

As marketers and advertisers try to parse real-time interactions across multiple channels, they’re finding they need big data warehouses and analytics tools. The problem is, some are startlingly slow or, in other instances, they simply hit a wall when volumes are high. To combat this, vendors selling big data tools to marketers are increasingly building their… Continue reading »
by Kelly Liyakasa // February 26th, 2014 //
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