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»Johnson & Johnson

Johnson & Johnson Taps Interactive Mobile Ads To Drive Purchase Intent For Retail Partners

As Johnson & Johnson’s senior manager for shopper marketing, Kris Cevasco spends most of her day figuring out how to get people to buy more stuff from grocery stores. But ensuring that her efforts result in a mutually beneficial arrangement is a lot harder than it sounds. Retailers are looking for ways to bring in... Continue reading »
by Allison Schiff // August 7th, 2018 //
»
CPG Brands Replace Demographic Targeting With Behavioral Targeting

Demographic targeting and behavioral targeting have both been around since internet advertising’s early days, but big CPG brands now say behavioral targeting drives the biggest results online. Instead of trying to hit in-target demos, they’re looking for more creative ways to connect with consumers based on purchase history or interests. At Dmexco, Johnson & Johnson CMO... Continue reading »
by Sarah Sluis // September 18th, 2017 //
»
Behind CEO Henry Tajer’s Exit At IPG Mediabrands

Last week, IPG Mediabrands global CEO Henry Tajer announced he will leave the company and head back to Australia for personal reasons. But executive politics and challenges facing media agencies also factored into his departure. Tajer, a 10-year veteran of IPG Mediabrands, became global head in 2015 after a successful stint as CEO of Mediabrands... Continue reading »
by Alison Weissbrot // May 11th, 2017 //
»
Johnson & Johnson Adapts A Brick-And-Mortar Legacy To Targeted Digital Campaigns

Johnson & Johnson saw the writing on the wall when it began marketing in a digital world. The 130-year-old CPG giant was born and raised in what Alison Lewis, CMO of J&J Consumer Brands, called a “right-handed world.” “We were dominated by brick-and-mortar, Mom was the CEO of the household, big players used size and... Continue reading »
by Alison Weissbrot // October 21st, 2016 //
»
Johnson & Johnson: It’s Time To Break Out Of Mobile Jail

There’s a perception that large brands move too slowly to keep pace with consumers, especially as time spent on mobile continues its climb. But that’s not the case at Johnson & Johnson and it doesn’t have to be the case at other brands either, said Gail Horwood, J&J’s VP of worldwide digital strategy, speaking Tuesday... Continue reading »
by Allison Schiff // May 12th, 2016 //
»
IPG Says Impacts From 'Pitchapalooza' Won't Be Felt Until 2016

Questions remain about Interpublic Group despite the strong second-quarter revenues reported Wednesday. On a call with investors, IPG chief executive Michael Roth spun the rash of media reviews – which some have nicknamed "pitchapalooza" – in a positive light, positioning the wave of media agency jump balls as an opportunity to win business. But any... Continue reading »
by Liz Rowley // July 22nd, 2015 //
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Johnson & Johnson CMO Rallies The Brand Around Consumer 'Need States'

When Alison Lewis joined Johnson & Johnson as its first-ever consumer marketing chief in 2013, the purveyor of popular baby-care products like No More Tears and the ubiquitous Band-Aid, was at a crossroads as a company. “We had really great marketers and agency partners, but we realized we needed a unified approach to brand-building for... Continue reading »
by Kelly Liyakasa // June 25th, 2015 //
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BabyCenter Bumps Mobile To The Top Of Its List

Mobile is the mother of all invention at BabyCenter, an online content hub for pregnancy and parenting-related content. Founded in 1997, BabyCenter has always maintained a digital-first mindset – but the changing consumption habits of its more than 40 million global monthly users, mainly current and expectant mothers, means that mobile is fertile ground for... Continue reading »
by Allison Schiff // February 13th, 2015 //
»

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