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»Reprise

New Standards For Brand Safety; Massive Growth In Holiday Ecommerce

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Risky Business Publishers got pummelled by the pandemic, and advertisers nervous about brand safety (and their overzealous blocklists) were at least partly to blame. With that in mind, the IAB Tech Lab accelerated the rollout of its Content Taxonomy 2.2 this week to help... Continue reading »
by AdExchanger // October 30th, 2020 //
»
Advertisers Are Boycotting Facebook. Will It Last?

Brands are getting involved as civil rights and activist groups pressure Facebook to stop the spread of misinformation and hate on its platform. Last week, REI, The North Face and Patagonia said they would suspend their ad spend on the platform for the month of July as part of the Stop Hate For Profit campaign,... Continue reading »
by Alison Weissbrot // June 23rd, 2020 //
»
How Brands Can Join The Fight For Racial Equality Without Being Tone-Deaf

  Advertisers responded to COVID-19 with cookie-cutter platitudes, such as “In these uncertain times” and “We’re in this together.” Now, the same brands are grappling with how to respond to protests across the country in the wake of George Floyd’s murder by Minneapolis police department officials. The challenge goes beyond whether an advertisement is on... Continue reading »
by Alison Weissbrot // June 4th, 2020 //
»
Twitter Shutting Off Third-Party Data: This Isn't Ad Buyers' First Rodeo

Twitter is planning to eliminate third-party customer data sources from its ad-buying system, a shift that’s strikingly similar to the action Facebook took following Cambridge Analytica. Advertisers will still be able to use third-party data, they’ll just have to buy it themselves and Twitter reserves the right to approve the data sources. Twitter told The... Continue reading »
by Allison Schiff // August 8th, 2019 //
»
What Would The Media Plan Look Like Without Facebook?

While Facebook’s earnings last Tuesday prove that marketers still spend, some wonder if consumer backlash against the platform could one day damage brands advertising on it. “The slow stream of press has caused more angst and questions,” said James Douglas, executive director and head of media at performance agency Reprise. “Every day it seems like... Continue reading »
by Alison Weissbrot // February 6th, 2019 //
»
IPG Mediabrands Melds Three Specialist Shops – Reprise, Ansible And Society – Into A Full-Service Performance Agency

IPG Mediabrands is the latest agency network to bust silos to offer clients integrated solutions. The company said Wednesday it folded mobile agency Ansible and social agency Society into search agency Reprise. The combined agencies unified under the Reprise brand because it had the broadest footprint, with 60 offices in 40-plus markets, said Tim Ringel... Continue reading »
by Alison Weissbrot // May 21st, 2018 //
»
Agencies: Facebook’s Removal Of Third-Party Data Will Turn Back The Clock On Targeting

Facebook’s announcement Wednesday that it would ban third-party data partners from directly targeting on its platform hit ad buyers hard. Previously, buyers could directly apply third-party data segments to their targeting on Facebook through suppliers like Acxiom, Oracle and Experian to enrich Facebook’s data with offline segments. Now, marketers using segments from third-party data brokers... Continue reading »
by Alison Weissbrot // March 30th, 2018 //
»
 

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