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»CBS

ViacomCBS And Dish Media Deliver Addressable Ads In Live National Broadcast TV

Could addressable ads for live nationally broadcast linear TV be coming soon? Incremental progress in that direction happened Thursday when ViacomCBS and DISH Media each said that they have successfully tested the first addressable campaign within a live national broadcast through an MVPD set-top box. The companies partnered with TV ad tech company Adcuratio to... Continue reading »
by Anthony Rifilato // January 15th, 2021 //
»
Pandemic Takes A 27% Bite Out Of ViacomCBS’ Q2 Ad Revenue

ViacomCBS’ advertising business fell 27% to $1.9 billion in the second quarter, as marketers pulled back during the coronavirus pandemic and golf programming was postponed. “We believe Q2 was the bottom [for advertising],” President and CEO Bob Bakish said. After bottoming in April, each month in the quarter showed sequential improvement. The scatter market held... Continue reading »
by Sarah Sluis // August 6th, 2020 //
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CBS Joins OpenAP, Whose Members Now Represent The Majority Of National TV Revenue

CBS joined OpenAP, the companies said Monday. The move comes less than a week after CBS’ merger with OpenAP founding member Viacom closed. With CBS joining, OpenAP’s members together represent the majority of national TV ad spend, as well as 92% of all US audiences watching TV. “We heard from buyers that they wanted to... Continue reading »
by Sarah Sluis // December 9th, 2019 //
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Comic: The Shari On Top

A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem...
by AdExchanger // August 16th, 2019 //
»
Some See Delays As Walmart Brings Ad Sales In-House; Xandr Taps Comscore

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Walmart False Start Brands are seeing delays with their Walmart ad buys as a result of the retailer’s transition from Triad Retail Media, which previously repped its inventory, to an in-house sales team. “We are migrating remaining accounts from Triad to Walmart Media Group... Continue reading »
by AdExchanger // August 15th, 2019 //
»
Viacom And CBS Will Go Big On Streaming Without Abandoning Ad-Supported Content

CBS and Viacom are (finally) back together, and that will create lots of opportunity for advertisers. On Tuesday, after years of will-they-won’t-they corporate turmoil, the entertainment behemoths agreed to merge in an all-stock deal that values the combined company at around $30 billion, with $28 billion in annual revenue. The new entity will be called... Continue reading »
by Allison Schiff // August 13th, 2019 //
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CBS And Viacom Are Close To Sealing The Deal; Marin Sorrell's S4 Buys An Influencer Agency

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Come Together The CBS-Viacom merger is full speed ahead. Variety reports that there’s been significant headway in the negotiation process since last Friday, and the final details are being worked out. But there are still some serious wrinkles, the biggest being an agreement on... Continue reading »
by AdExchanger // August 13th, 2019 //
»
CBS Keeps Playing Chicken With Nielsen; Facebook Spends Millions On Ads To Conquer Voice

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Broadcast Impasse CBS will be without Nielsen ratings after failing to renew a contract that expired on Monday. The dispute began six months ago over pricing, with CBS, which spent $100 million with Nielsen last year, demanding fairer terms and arguing that the metrics... Continue reading »
by AdExchanger // January 4th, 2019 //
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Retailers Race To Own A Piece Of CTV’s Future

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Ryan Christiansen, co-founder and CEO at Ntooitive Digital. The ability to track and effectively target consumer actions has never been more essential to marketers seeking to unleash the power of cross-platform digital advertising. With... Continue reading »
by AdExchanger // December 1st, 2018 //
»
Political Ads Drive Q3 Earnings At CBS As It Reveals Data And Audience Platform

CBS is reaping the benefits of a politically-charged midterm election season. The broadcast titan told investors Thursday it exceeded its Q3 earnings forecasts. Total revenue increased 3% to $3.26 billion and quarterly earnings increased $1.24 per share, up from $1.11 per share in Q3 2017. This marks the fourth consecutive quarter in which CBS has... Continue reading »
by Rae Paoletta // November 2nd, 2018 //
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