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»CBS

CBS Joins OpenAP, Whose Members Now Represent The Majority Of National TV Revenue

CBS joined OpenAP, the companies said Monday. The move comes less than a week after CBS’ merger with OpenAP founding member Viacom closed. With CBS joining, OpenAP’s members together represent the majority of national TV ad spend, as well as 92% of all US audiences watching TV. “We heard from buyers that they wanted to... Continue reading »
by Sarah Sluis // December 9th, 2019 //
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Comic: The Shari On Top

A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem...
by AdExchanger // August 16th, 2019 //
»
Some See Delays As Walmart Brings Ad Sales In-House; Xandr Taps Comscore

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Walmart False Start Brands are seeing delays with their Walmart ad buys as a result of the retailer’s transition from Triad Retail Media, which previously repped its inventory, to an in-house sales team. “We are migrating remaining accounts from Triad to Walmart Media Group... Continue reading »
by AdExchanger // August 15th, 2019 //
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Viacom And CBS Will Go Big On Streaming Without Abandoning Ad-Supported Content

CBS and Viacom are (finally) back together, and that will create lots of opportunity for advertisers. On Tuesday, after years of will-they-won’t-they corporate turmoil, the entertainment behemoths agreed to merge in an all-stock deal that values the combined company at around $30 billion, with $28 billion in annual revenue. The new entity will be called... Continue reading »
by Allison Schiff // August 13th, 2019 //
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CBS And Viacom Are Close To Sealing The Deal; Marin Sorrell's S4 Buys An Influencer Agency

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Come Together The CBS-Viacom merger is full speed ahead. Variety reports that there’s been significant headway in the negotiation process since last Friday, and the final details are being worked out. But there are still some serious wrinkles, the biggest being an agreement on... Continue reading »
by AdExchanger // August 13th, 2019 //
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CBS Keeps Playing Chicken With Nielsen; Facebook Spends Millions On Ads To Conquer Voice

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Broadcast Impasse CBS will be without Nielsen ratings after failing to renew a contract that expired on Monday. The dispute began six months ago over pricing, with CBS, which spent $100 million with Nielsen last year, demanding fairer terms and arguing that the metrics... Continue reading »
by AdExchanger // January 4th, 2019 //
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Retailers Race To Own A Piece Of CTV’s Future

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Ryan Christiansen, co-founder and CEO at Ntooitive Digital. The ability to track and effectively target consumer actions has never been more essential to marketers seeking to unleash the power of cross-platform digital advertising. With... Continue reading »
by AdExchanger // December 1st, 2018 //
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Political Ads Drive Q3 Earnings At CBS As It Reveals Data And Audience Platform

CBS is reaping the benefits of a politically-charged midterm election season. The broadcast titan told investors Thursday it exceeded its Q3 earnings forecasts. Total revenue increased 3% to $3.26 billion and quarterly earnings increased $1.24 per share, up from $1.11 per share in Q3 2017. This marks the fourth consecutive quarter in which CBS has... Continue reading »
by Rae Paoletta // November 2nd, 2018 //
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Criteo Loses Facebook Preferred Status; A Peek At Google's Podcast Plans

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Retarget On Your Back Criteo shares fell on Friday after it was revealed the retargeting company had been removed from the Facebook marketing partner program, Bloomberg reported. The situation is not dire, since Criteo’s share of revenue from Facebook has dropped from 9%... Continue reading »
by AdExchanger // September 10th, 2018 //
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Connected TV Growth Driven By Adults; Moonves Mess Could Trigger CBS-Viacom Merger

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Media Diet On average, US adults spend 11 hours per day consuming media, with six of those hours spent watching video, according to Nielsen’s Q1 Total Audience Report. Read it. Total video consumption grew 11 minutes over the previous quarter, with six of... Continue reading »
by AdExchanger // August 1st, 2018 //
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