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»McKinsey

Emily Del Greco, Partner, McKinsey
Retail Media Waxes As MTA Wanes, With McKinsey’s Emily Del Greco

Emily Del Greco likes to understand how things work and make sure they work well. This applies as much to the Dyson humidifier she recently took apart and reassembled as it does to the inner workings of ad tech. Today, Del Greco is a consultant and partner at McKinsey & Company, but her career spans… Continue reading »
by Allison Schiff // August 9th, 2022 //
»
Comic: Schrems III
Google Tests A Price Indicator That May Rattle Retailers; The CNIL Comes For Google Analytics And Facebook Connect

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Can You Put A Price On … Price? Google is testing “Higher price” and “Lower price” indicators for shopping searches. Brian Freiesleben, an SEO industry observer and practitioner, spotted the badge in the wild on a $760 fireplace from Home Depot. It was… Continue reading »
by AdExchanger // April 13th, 2022 //
»
Facebook logo
Facebook’s Misinfo Problems Continue; Vizio’s Inscape Limits Data Use

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Falling Short? Facebook updated its misinformation policy to include vaccine-related content, as the company continues fighting against claims that it isn’t doing enough to protect its billions of users. The Wall Street Journal reports that the social networking giant will over the coming weeks… Continue reading »
by AdExchanger // December 7th, 2020 //
»
L’Oréal CMO: Digital Is Changing Our Content, Creative And Conversation

Four years ago, consumer beauty and cosmetics company L’Oréal did not have a chief marketing officer. When Marc Speichert joined the company, it became overwhelmingly apparent how much decentralization existed across the company’s four divisions and 20-plus brands, a challenge for any global enterprise. “I think CMOs need to be agents of digitalization in an… Continue reading »
by Kelly Liyakasa // September 13th, 2013 //
»
Cannes Post-Script: Is The Creative Agency Becoming A Point Solution?

Once upon a time, ad agencies were masters of data. Which is to say, research. Before the internet, firms like Leo Burnett and The Martin Agency wielded – and still wield – sizeable research budgets, which they used to uncover demographic opportunities and strategic consumer insights. These insights were turned into big ideas and placed… Continue reading »
by Zach Rodgers // July 3rd, 2013 //
»
At ARF Re:think, Researchers Grapple With Emerging Markets

At the Advertising Research Foundation’s Re:think conference in New York yesterday, discussion revolved around emerging markets such as China, India, and Brazil. John Forsyth, principal at McKinsey & Company, presented data showcasing the growth in these markets. “If you look at the growth over the next 15 years, three-fourths of the global growth is going… Continue reading »
by Kimberly Maul // March 20th, 2013 //
»
 

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