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»Medium

Medium Pins The Perp: Ad-Supported Publishing

Platforms, which are highly scalable and rely on others’ content, were supposed to have it easier than publishers. But on Wednesday, Medium laid off a third of its staff, a total of 50 people. CEO Ev Williams explained that the sponsored content model offered only “incremental improvements on the ad-driven publishing model,” in a blog post… Continue reading »
by Sarah Sluis // January 6th, 2017 //
»
Why ThinkProgress Abandoned Banner Ads

In the summer leading up to the 2016 US presidential election, liberal political website ThinkProgress moved from WordPress to Medium. It abandoned its ad networks and programmatic banner ads and switched to Medium’s sponsored posts. ThinkProgress made the change because it saw revenue from banner ads flattening, and it didn’t want to compromise the user… Continue reading »
by Sarah Sluis // December 14th, 2016 //
»
Why Medium Placed Its Bet On Attention Metrics

The fast-moving space of sponsored content has already gone through three different metrics. First, brands paid a CPM to show article snippets. Now cost per view dominates. When Medium launched its sponsored content program in April, it took the currency one step further. It charges for “total time read” (TTR), a metric that bets that… Continue reading »
by Sarah Sluis // September 13th, 2016 //
»
 

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