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»Getty Images

Podcast: Kavata Mbondo Stays In The Picture

Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Kavata Mbondo presided over Time Inc.’s ad business during a period of dramatic upheaval for traditional media companies. When she started there, the iPhone didn’t exist, Facebook was a young scrapper and programmatic wasn’t quite a thing. Mbondo recently left Time Inc. for a new... Continue reading »
by Zach Rodgers // April 19th, 2018 //
»
Pinterest Takes Steps To Connect Images To Product Data

Last week was a busy one for photocentric platform Pinterest, which unveiled both related pins and a data agreement with Getty Images. The Getty deal looks good for brands and Pinterest’s 70 million users, experts said. On the one hand, it looks like “a quality-control mechanism, which is likely aimed at supporting monetization while maintaining... Continue reading »
by Kelly Liyakasa // November 4th, 2013 //
»
Kepler Group Has Doubled Clients One Year After Spinoff From MediaMath

It's been a little more than a year since Kepler Group was spun off (see AdExchanger's Q&A) from MediaMath, where it had previously been the direct-to-client professional services group. So how's it going for the world's first independent agency to be incubated within a demand-side platform? Not bad at all. Kepler is hiring up and... Continue reading »
by Zach Rodgers // June 18th, 2013 //
»
 

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