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»chad engelgau

Acxiom Launches A Solution To Connect Direct And Digital Audiences

Marketers have historically siloed their known customers from their digital audiences, but that separation prevents brands from reaching consumers throughout their journey. To bridge that gap, IPG-owned Acxiom on Wednesday launched ConneCXions, a suite of solutions and software applications that helps marketers deploy consistent audience definitions, based on Acxiom’s first-party ID graph, across direct and... Continue reading »
by Alison Weissbrot // July 16th, 2020 //
»
Acxiom Launches Addressable Media Buying Service Through Matterkind

Acxiom and Matterkind (née Cadreon) are tightening their partnership with a new addressable media solution for Acxiom clients released Thursday. For the first time, brands will be able to work with Acxiom for addressable media buying through the Addressable Advertising service. The media buys will be powered by Matterkind. More than 2,000 brands already work... Continue reading »
by Alison Weissbrot // May 21st, 2020 //
»
Acxiom Global CEO Chad Engelgau Bridges The Gap Between Media And First-Party Data

Acxiom’s new global CEO Chad Engelgau, appointed in early March, has a big job ahead of him, navigating clients through privacy laws and browser restrictions while integrating the business with parent company IPG. Engelgau, a 12-year Acxiom vet, reports directly to Arun Kumar, IPG’s chief technology and data officer. Acxiom sits alongside IPG’s programmatic unit... Continue reading »
by Alison Weissbrot // March 17th, 2020 //
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