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»Performics

Hacking Amazon: Agencies Create Workarounds For An Emerging Ad Giant

It’s no longer a secret that Amazon is becoming a dominant player in the digital advertising industry. It’s also no secret among agency buyers that Amazon’s platforms are notoriously difficult to use. While forgiving Amazon’s ad platform for being a work-in-progress, agencies complain of clunky interfaces, limited automation and minimal reporting granularity. The lack of... Continue reading »
by Alison Weissbrot // August 9th, 2018 //
»
Performance Agencies Take On Big Brands As Measurement Moves Up The Funnel

Performance agencies are expanding their relationships with big brands as they move more budget to digital and the upper funnel becomes more measurable. “Everything has become performance,” said Michael Kahn, CEO of Performics, Publicis Media’s performance agency and specialty practice. “Clients need to know that a brand-building effort led to a revenue outcome as well.”... Continue reading »
by Alison Weissbrot // July 19th, 2017 //
»
At Dmexco, Panelists Talk Market Consolidation And Attribution Trends

This year’s Dmexco conference in Cologne, Germany, has drawn roughly 26,000 attendees, vendors and other visitors. Yesterday they streamed into the standing-room-only Congress Hall to listen to a panel with Criteo President Greg Coleman, Aegis Media Americas CEO Nigel Morris and Google’s managing director of media platforms for northern and central Europe, Damian Lawlor. Rounding... Continue reading »
by Judith Aquino // September 19th, 2013 //
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