“Standard advertising services” shouldn’t include recording intimate patient-doctor conversations to help drug companies guide doctors on how to push opioids.
It’s no longer a secret that Amazon is becoming a dominant player in the digital advertising industry. It’s also no secret among agency buyers that Amazon’s platforms are notoriously difficult to use. While forgiving Amazon’s ad platform for being a work-in-progress, agencies complain of clunky interfaces, limited automation and minimal reporting granularity. The lack of […]
Performance agencies are expanding their relationships with big brands as they move more budget to digital and the upper funnel becomes more measurable. “Everything has become performance,” said Michael Kahn, CEO of Performics, Publicis Media’s performance agency and specialty practice. “Clients need to know that a brand-building effort led to a revenue outcome as well.” […]
This year’s Dmexco conference in Cologne, Germany, has drawn roughly 26,000 attendees, vendors and other visitors. Yesterday they streamed into the standing-room-only Congress Hall to listen to a panel with Criteo President Greg Coleman, Aegis Media Americas CEO Nigel Morris and Google’s managing director of media platforms for northern and central Europe, Damian Lawlor. Rounding […]
