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»BMW

BMW On Influencers: ‘These People Just Want Your Money’

Nathan Poekert has reason to be cynical about the influencer industry. As global director of communications and marketing at BMW Group he’s seen influencers Photoshop their metrics or completely whiff on their contractual obligations. He’s stumbled across engagement pod communities where influencers pool support for each other in a quid pro quo effort to game... Continue reading »

by Allison Schiff // September 23rd, 2019 //
»
Ex-AOLer Fred McIntyre On Awe.sm, ‘Tectonic’ Shift In Media Landscape

Fred McIntyre, CEO of social marketing platform Awe.sm, has noticed that while the present-day patterns of media consumption are exciting, they also pose challenges to the DNA of cost planning for publishers and marketers. “If you look at media consumption across most categories in television, radio, online and social, they’re going up in each category,”... Continue reading »

by Kelly Liyakasa // January 17th, 2014 //
»
Cannes Lions: BMW Wants Agencies To Tout Failures

AdExchanger is in the French Riviera, where some 12,000 people have gathered for the 60th annual Cannes Lions festival of creativity. We'll have updates throughout the week, and a definitive (!) answer to the question, Can Big Data can play nice with the Big Idea? This morning Adobe hosted a discussion around advertising and trust,... Continue reading »

by Zach Rodgers // June 17th, 2013 //
»
 

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