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»AdsWizz

Podcasts In A Pandemic: Listenership Stabilizes But Ad Budgets And Indie Shows Are Under Pressure

The podcast industry has been on a crazy ride for the past month and a half. As people spend more time at home, listeners are still gravitating toward their favorite programs, but they’re engaging at different times of day and through home devices such as smart speakers. In the initial days of the pandemic, podcast... Continue reading »
by Alison Weissbrot // April 24th, 2020 //
»
Social Distancing With Friends: Alexis van de Wyer

The digital audio audience grew 11% between the second half of February and the second half of March, according to data from audio ad platform AdsWizz. But that new listening activity is not evenly distributed. This week on AdExchanger Talks, AdsWizz CEO Alexis van de Wyer digs into the trends. He says news and science... Continue reading »
by Zach Rodgers // April 17th, 2020 //
»
Spotify Leaves AdsWizz Platform After Pandora Acquisition

Spotify has terminated its relationship with AdsWizz since Pandora acquired the programmatic audio platform for $145 million in March. Spotify confirmed the news Tuesday, shortly after Pandora’s second quarter earnings call. “We did sunset our partnership with AdsWizz,” said Spotify in an emailed statement to AdExchanger. “That being said, we remain dedicated to offering advertisers... Continue reading »
by Alison Weissbrot // July 31st, 2018 //
»
Verizon Courts Online TV Partners; Pinterest's Ad Rev Nears $1B

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Race For 5G Verizon is in talks to partner with Google and Apple to provide online television when it releases its first 5G network in select cities later this year. Verizon fell short in developing an online TV service and wrote off its... Continue reading »
by AdExchanger // July 25th, 2018 //
»
Pandora Picks Up The Pace On Programmatic

After purchasing programmatic audio platform AdsWizz in March, Pandora has become a force in the market. In February, Pandora began beta testing a private marketplace for video and audio. It also offers display inventory on the open exchange. As it jumps into programmatic, it’s training and staffing its 300-plus sales employees to become experts across... Continue reading »
by Alison Weissbrot // May 16th, 2018 //
»
In Buying AdsWizz, Pandora Becomes A Programmatic Power Player

Pandora has been vocal about its need to increase its ad tech capabilities since CEO Roger Lynch took the helm in November. With Wednesday’s acquisition of programmatic audio platform AdsWizz for $145 million, Pandora has gone from a programmatic newcomer to one that could control the market. “We’ve invested in proprietary ad tech for a... Continue reading »
by Alison Weissbrot // March 21st, 2018 //
»
AdsWizz CEO On Powering The Programmatic Audio Ecosystem

AdsWizz has a hand in all things programmatic audio. The company started out in 2010 as an ad server for the digital streams from Cox, iHeartMedia, Spotify and TuneIn Radio. As programmatic audio inventory grew, AdsWizz launched AdWave, a marketplace with more than 2 billion monthly impressions from 39 markets. AdWave hooks into major demand-side... Continue reading »
by Alison Weissbrot // January 9th, 2017 //
»
Podcast Advertising Pokes Around in Programmatic

Advertisers are waking up to the popularity of podcasts among their consumers. PodWave, the first programmatic marketplace created exclusively for podcast advertisers, was launched Wednesday by digital audio vendor AdsWizz and National Public Media (NPM), National Public Radio’s sponsorship sales arm. Despite the growing popularity of podcasts in recent years (Edison Research said in January... Continue reading »
by Alison Weissbrot // July 7th, 2016 //
»
AdsWizz CEO: Programmatic Podcast Advertising Lacks Scale

Compared to other digital audio content, podcast advertising has unique measurement challenges. But the medium is growing quickly. Edison Research claims nearly 46 million Americans, or 15-17% of the US population, listen to a podcast every month. It’s roughly double the size of podcast listeners in 2008. AdsWizz, which provides radio listening metrics for broadcasters and... Continue reading »
by Liz Rowley // April 30th, 2015 //
»
DAAST Might Change Digital Audio Measurement, So What’s Apple Waiting For?

When the IAB set out to craft a set of standards for digital audio advertising seven months ago, it wanted to address the challenge of consumers shifting to mobile and to organize the fragmented digital audio landscape. The effort resulted in the Digital Audio Ad Serving Template (DAAST), and many in the industry welcomed the... Continue reading »
by Liz Rowley // April 28th, 2015 //
»
 

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