• PROGRAMMATIC I/O //
  • AdExchanger Awards //
  • Industry Preview //
  • About Us //
  • Contact Us

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
  • Resources
    • Resources
    • Newsletters
  • Events
    • PROGRAMMATIC I/O NY 2019
    • Industry Preview 2020
    • PROGRAMMATIC I/O SF 2020
    • AdExchanger Awards
    • All Events
  • Podcast
    • AdExchanger Talks
    • The Big Story
  • Careers
  • Search
Connect

»mobile web

Anatomy Of Mobile Ad Fraud: Web Vs. App

This is the third in a series of deep dives from AdExchanger on mobile fraud and mobile data quality, including guides to fraud tactics and threat vectors and practical solutions from advertisers in the growth and user acquisition trenches. Read the first story (“2018 Will Be A Year Of Reckoning For Mobile App-Install Fraud") and... Continue reading »
by Allison Schiff // April 3rd, 2018 //
»
Motel 6: ‘Analytics Is Our North Star’

More than half of bookings at Motel 6 happen on the same day as arrival. That means most of the budget hotel chain’s customers are on the road when they make their decision to stay the night, so the booking experience has to be as frictionless as possible, said Jeff Thomas, director of ecommerce and... Continue reading »
by Allison Schiff // September 7th, 2017 //
»
With Android Instant Apps, Google Is Quietly Transforming The Entire App Ecosystem

The web gets surfed and apps get downloaded. That’s the way it generally works. But Android Instant Apps – the ability to stream apps without having to install them – changes the math on that equation. Google trotted out its new app regime at its I/O developers conference on Wednesday amongst other flashier fare – everything from... Continue reading »
by Allison Schiff // May 20th, 2016 //
»
MWC 2016: The Future Of Apps Is The Mobile Web, The Future Of The Mobile Web Is Apps

The debate over which will prevail – native apps or the mobile web – is moot. The question, rather, is not which will win, but when the two will merge into a more fluid system centered on content and discoverability, rather than friction and discrete downloads. “We’re going to see less disparity between the mobile web... Continue reading »
by Allison Schiff // February 22nd, 2016 //
»
Mobile Web Is Paramount For Small And Medium-Sized Publishers

Native app or mobile web? The debate continues – but the answer isn’t necessarily black-and-white. “Big branded publishers need an app – but they also need a definitive mobile web strategy,” said Daniel Meehan, founder and CEO of PadSquad, a mobile publishing company that specializes in mobilizing content for its network of mid-tier independent publishers like... Continue reading »
by Allison Schiff // January 19th, 2015 //
»
Q1 Roundup: Mobile App Inventory Demands To Bypass Mobile Web

Mobile and video ad spend are rising and, while North America is the leader in ad spend, Europe is catching up, according to quarterly reports from ad exchanges Turn and Smaato. Increased competition for inventory continued to drive up effective cost per thousand impression (eCPM) rates across channels, reported Turn. Social media eCPM rose 64%,... Continue reading »
by Judith Aquino // May 30th, 2014 //
»
TreSensa CEO Bets On Games Built For The Mobile Web

Who will win the mobile race – native or Web apps? Mobile game publisher and distributor TreSensa is betting on the latter. The New York City-based startup, which is behind games like Mad Cab and Scooby-Doo and the Race to WrestleMania, raised $2 million last month, bringing its funding total to $3.5 million. Its clients include... Continue reading »
by Judith Aquino // April 15th, 2014 //
»
No Mobile Cookies? Criteo Defiantly Rolls Out Mobile Web Tracking Solution

French retargeting firm Criteo announced on Tuesday the launch of a mobile Web tracking solution designed to let marketers deliver targeted ads to consumers across mobile browsers. Criteo’s mobile Web solution (the company has said it is still in the process of developing a branded name for the product) allows marketers to serve personalized ads... Continue reading »
by Judith Aquino // December 3rd, 2013 //
»

Get AdExchanger Newsletters

Sign Up
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • DMPs Aren’t Dead, But They Must Continue To Evolve
  • How Oracle’s Rob Tarkoff Will Win The Next Stage Of Data And Ad Tech
  • After Google Finally Really Did It, A Necessary System Cleanup
  • Ampersand Launches Solution To Simplify Advanced TV Buying
  • Google Chrome Will Drop Third-Party Cookies In 2 Years
Ajax spinner
  • Privacy Policy //
  • Contact Us
© 2019 Access Intelligence, LLC - All Rights Reserved