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»Roger Lynch

Spotify Leaves AdsWizz Platform After Pandora Acquisition

Spotify has terminated its relationship with AdsWizz since Pandora acquired the programmatic audio platform for $145 million in March. Spotify confirmed the news Tuesday, shortly after Pandora’s second quarter earnings call. “We did sunset our partnership with AdsWizz,” said Spotify in an emailed statement to AdExchanger. “That being said, we remain dedicated to offering advertisers… Continue reading »
by Alison Weissbrot // July 31st, 2018 //
»
The Podcasting Ad Opportunity Is Increasing – And So Are Its Growing Pains

The podcast industry is growing, and audio giants want a piece of it. Twenty-six percent of Americans listen to podcasts every month. These people are young and well-educated and have higher-than average household incomes, according to Edison Research. They’re also loyal and engaged, on average consuming seven podcasts per week. Ad dollars are following. Last… Continue reading »
by Alison Weissbrot // May 17th, 2018 //
»
Pandora Admits Being Slow To Programmatic As Ad Revenue Flattens

Gaps in Pandora’s ad tech stack slowed growth in the last quarter, CEO Roger Lynch said Thursday in his first earnings call since taking the helm. “One consistent theme I’ve heard from advertisers is that we don’t have all of the features they need to easily transact with us,” he said. “This is starting to have material impact on our revenue.” Revenue… Continue reading »
by Alison Weissbrot // November 3rd, 2017 //
»
 

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