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»audio streaming

XM Media, the combined sales organization that includes Pandora, Stitcher and SiriusXM, has launched AudioID, an identity solution powered by its supply-side platform, AdsWizz.
SXM Media Intros An Audio Identifier (Because Cookieless)

From “hear” to cookieless eternity. On Monday, SXM Media, the combined sales organization that includes Pandora, Stitcher and SiriusXM, launched AudioID, an identity solution powered by its supply-side platform, AdsWizz. As a quick refresher: Pandora bought AdsWizz in 2018 to amplify its programmatic ad sales capabilities. Later that year, SiriusXM acquired Pandora, followed by podcast… Continue reading »
by Allison Schiff // January 31st, 2022 //
»
Programmatic Audio Emerges – And Looks For Its Place In The Media Plan

Digital audio inventory is increasingly available for programmatic purchase. But while audio publishers see value in the audience-based buying and granular targeting that programmatic offers, they are wary of dumping their inventory into an open exchange. And advertisers aren’t really sure how programmatic audio fits into their paid media mix. Here’s the landscape: iHeartRadio inventory… Continue reading »
by Alison Weissbrot // April 11th, 2016 //
»
 

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