The podcast industry has been on a crazy ride for the past month and a half. As people spend more time at home, listeners are still gravitating toward their favorite programs, but they’re engaging at different times of day and through home devices such as smart speakers. In the initial days of the pandemic, podcast […]
AdsWizz has a hand in all things programmatic audio. The company started out in 2010 as an ad server for the digital streams from Cox, iHeartMedia, Spotify and TuneIn Radio. As programmatic audio inventory grew, AdsWizz launched AdWave, a marketplace with more than 2 billion monthly impressions from 39 markets. AdWave hooks into major demand-side […]
Advertisers are waking up to the popularity of podcasts among their consumers. PodWave, the first programmatic marketplace created exclusively for podcast advertisers, was launched Wednesday by digital audio vendor AdsWizz and National Public Media (NPM), National Public Radio’s sponsorship sales arm. Despite the growing popularity of podcasts in recent years (Edison Research said in January […]
