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»sell sider

The Case For First-Party, Community-Driven Identity

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Tom Kershaw, chief technology officer for Rubicon Project. It’s hardly revolutionary to predict the end of the third-party cookie. Digital advertising’s fundamental currency for the last ten years is under increasing strain. Regulators are... Continue reading »
by AdExchanger // July 26th, 2019 //
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Some Spider Studios Uses Ecommerce Metrics To Build Its Media Brands

When the founder of Diapers.com launched a media startup led by parenting brands Scary Mommy and The Dad, he brought his customer-focused metrics with him: customer acquisition cost (CAC) and lifetime value (LTV). When translated to media, Some Spider Studios CEO Vinit Bharara analyzes what content draws readers most efficiently (the media version of CAC)... Continue reading »
by Sarah Sluis // September 5th, 2018 //
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Navigating Facebook's Pivot Away From News

“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written by Yaser Bishr, executive vice president of digital at Al Jazeera Media Network. Facebook’s days as a major disseminator of hard news are coming to a close. And while that puts the traffic of many... Continue reading »
by AdExchanger // June 6th, 2018 //
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How Minute Media Spun User-Generated Content Into Tech And Influencer Businesses

When the sports news startup Minute Media was founded seven years ago, Bleacher Report, Huffington Post and other publishers already had demonstrated user-generated content and social traffic growth strategies before ditching the model for more traditional newsrooms. Minute Media wants to prove a new media company can stick with its contributors and generate returns by... Continue reading »
by James Hercher // June 1st, 2018 //
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Pandora Picks Up The Pace On Programmatic

After purchasing programmatic audio platform AdsWizz in March, Pandora has become a force in the market. In February, Pandora began beta testing a private marketplace for video and audio. It also offers display inventory on the open exchange. As it jumps into programmatic, it’s training and staffing its 300-plus sales employees to become experts across... Continue reading »
by Alison Weissbrot // May 16th, 2018 //
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Rumors Of The Demise Of Cookies And Banners Have Been Greatly Exaggerated

“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written by Erik Requidan, vice president of programmatic strategy at Intermarkets. In advertising, we just love the death watch. Publishers often hear rumors like “Desktops are dead!” How many times have we heard the bell toll... Continue reading »
by AdExchanger // May 9th, 2018 //
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GDPR: The Clock Is Ticking For Publishers

“The Sell Sider” is a column written for the sell side of the digital media community. Today's column is written by Somer Simpson, GDPR product lead at Quantcast. The May 25 deadline to comply with the General Data Protection Regulation (GDPR) is only weeks away. When it comes into effect, website owners that want to... Continue reading »
by AdExchanger // April 25th, 2018 //
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Private Marketplaces: Ripe For The Next Great Transformation

“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written by Rachel Parkin, senior vice president of strategy and sales at CafeMedia. While ad tech has seen a constant stream of innovation over the last few years, one thing has largely stayed the same: private... Continue reading »
by AdExchanger // November 22nd, 2017 //
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As Programmatic Video Evolves, Publishers Are Just Getting Started

“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written by Jeremy Ostermiller, founder and CEO at Altitude Digital. Programmatic video platforms are perhaps the hottest commodity in ad tech right now, with several high-profile acquisitions taking place in the past six months alone. The... Continue reading »
by AdExchanger // October 15th, 2014 //
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