host-read ads

As programmatic buying becomes more common in audio, marketers and platforms fight the temptation to cram in as many placements as possible.

Late last year, Morning Brew hired Sara Badler, a longtime programmatic advertising executive, as CCO. But the publisher, which built its business on direct, isn’t planning to change its approach to monetization.

if programmatic audio keeps chugging along in its growth, it could make up a sizable share of audio in a few years’ time.

Host-read ads are a staple of podcasting, but they have a different – and compelling – flavor when converted into video form for podcasts that also have a video component.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Tightening The Net Netflix’s 15- or 30-second ads between TV-quality content is what CTV advertisers want from streaming media.  Peter Naylor, Netflix’s first-ever ad sales leader, touted differentiators in its pitch to ad buyers.  For one, some broadcasters mix streaming and linear, Naylor […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Podcast To Cart  Podcast advertising is plagued by measurement challenges. For example, there’s nothing to click or optimize.  But marketers still like the channel for its intimacy and because podcasts are starting to pop in attribution reports. Ecommerce retailer Uncommon Goods spent $2.8 million […]

Podcast monetization is often framed as a zero-sum game that pits the intimacy of host-read ads against the scale of programmatic. Gumball, a startup focused on streamlining the process for buying host-read ads in podcasts, is aiming to combine the two.