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»podcasts

2020 Election Moves Online; Amazon’s Audible Makes Podcast Push

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Digital Election  The 2020 campaign is happening online. Trump has recreated the appeal of his rallies on the “Trump 2020” app, which highlights programming from right-leaning news organizations. His team also hosts nightly webcasts on Facebook and Twitter. Trump’s outlandishness and media dominance... Continue reading »
by AdExchanger // May 26th, 2020 //
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Podcasts In A Pandemic: Listenership Stabilizes But Ad Budgets And Indie Shows Are Under Pressure

The podcast industry has been on a crazy ride for the past month and a half. As people spend more time at home, listeners are still gravitating toward their favorite programs, but they’re engaging at different times of day and through home devices such as smart speakers. In the initial days of the pandemic, podcast... Continue reading »
by Alison Weissbrot // April 24th, 2020 //
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Now Streaming On Spotify: Real-Time Podcast Ads

Measurement has been the bane of the podcast industry’s existence, as advertisers have had to rely on a faulty download metric as the best proxy for a listener hearing their ad. That’s about to change – at least, on Spotify. The audio streaming giant will start dynamically inserting audio ads into podcast streams on its... Continue reading »
by Alison Weissbrot // January 8th, 2020 //
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Spotify Loses $10 Million In Revenue From Switching Off Google Sales Manager

This story previously said Spotify switched off of Google's ad stack. A Spotify spokesperson said the company misspoke and that it has only switched off of Google's order management system, Google Sales Manager. Friction from migrating off of Google Sales Manager in July caused Spotify to take a roughly $10 million revenue hit in Q3,... Continue reading »
by Alison Weissbrot // October 28th, 2019 //
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High Debt At WPP And Publicis Could Spell Trouble; Podcast Ad Revenue Surges

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Hold Up In the event of an economic downturn, holding companies – specifically WPP and Publicis – could be in a vulnerable position. Both companies are saddled with debt and plummeting stock values that will be difficult to recoup, especially as clients bring more... Continue reading »
by AdExchanger // September 6th, 2019 //
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Second Coming Of Aero; Nielsen Nears End Of Strategic Review

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Second Coming Of Aereo Fox, NBCU, ABC and CBS filed a suit against Locast, a nonprofit streaming service that retransmits local network feeds. Locast is funded partly by AT&T and Dish, the two largest pay-TV companies, and the broadcasters allege that the nonprofit group... Continue reading »
by AdExchanger // August 1st, 2019 //
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2018: The Year Podcasts Grew Up And Programmatic Audio Took Off

Audio remained an exciting area for programmatic advertisers in 2018 as the medium moved further toward automation. The podcast industry began to mature this year as growing audiences garnered attention from radio broadcasters, streaming audio giants and big brands. But a lack of available audience data still hinders programmatic and measurement. Meanwhile, streaming audio and... Continue reading »
by Alison Weissbrot // December 28th, 2018 //
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Relive 2018 With AdExchanger’s Eight Best Podcast Episodes

Listening to podcasts can be an ideal way to pass the time during the holidays, a pleasant distraction while wrapping presents or giving the dog its fourth daily walk to escape hearing your nephew Brandon wearily explain another meme to the old folks. We’re here for you. Below are eight of our most popular podcast... Continue reading »
by Zach Rodgers // December 26th, 2018 //
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Acast Raises $35 Million Series C To Fuel The Voice Revolution

Swedish podcast advertising and distribution platform Acast raised $35 million in a Series C funding round from a group of European investors. The latest round, announced Wednesday, brings the company’s total funding to $67 million. Acast, which operates in eight countries, will use the funds to expand into new and non-English speaking markets and develop... Continue reading »
by Alison Weissbrot // December 5th, 2018 //
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Pandora Launches Podcast Genome Project To Fix Discovery And Monetization

Pandora is making the podcast listening experience better for people and more monetizable for advertisers. The streaming platform revealed the beta version of its Podcast Genome Project, a discovery algorithm that recommends podcast episodes to listeners, based on their habits and searches. The beta will roll out to 1% of Pandora’s user base Tuesday and... Continue reading »
by Alison Weissbrot // November 13th, 2018 //
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