Podsights

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Shrinking Podcastiverse Podcasting has consolidated dramatically, perhaps even unhealthily, in recent years.  Roughly one year ago, the audio market research firm Edison Research conducted a test to see how many podcast networks an advertiser would need to buy from to cover 50% […]

McDonald’s has been criticized for alleged bias against Black-owned media. But McDonald’s recently struck a multiyear advertising deal with Pod Digital Media (PDM) as part of an effort to increase its ad spend with minority content creators and expand its reach with diverse audiences.