Home AdExchanger Talks Social Distancing With Friends: Alexis van de Wyer

Social Distancing With Friends: Alexis van de Wyer

SHARE:

The digital audio audience grew 11% between the second half of February and the second half of March, according to data from audio ad platform AdsWizz. But that new listening activity is not evenly distributed.

This week on AdExchanger Talks, AdsWizz CEO Alexis van de Wyer digs into the trends. He says news and science content are surging in downloads, while others have struggled, such as music and, of course, sports. Listening via smart speakers has spiked more than 30%, primarily in the morning when people are hungry for the latest information on COVID-19 and the world’s response.

And no surprise: Advertiser demand is down in audio, as it is everywhere.

“The first impact with coronavirus was to see a drop in advertising,” van de Wyer says. “I think everybody’s seeing it. What we see now, that second phase, is we see new advertising coming in. We see new budgets, we see existing budgets being reconfigured.”

There has been a modest uptick in verticals such as health care, financial services and education. Meanwhile performance campaigns have given way to brand awareness and cause-based advertising.

And van de Wyer anticipates COVID-19 will bring a speedier shift away from insertion orders, which are still very popular in Europe in particular, toward more automated ways of buying.

“A lot of agencies are trying to accelerate the shift to programmatic,” he said. “I think we’re going to see some of the behavioral changes continue after the crisis is over.”

Must Read

Advertible Makes Its Case To SSPs For Running Native Channel Extensions

Companies like TripleLift that created the programmatic native category are now in their awkward tween years. Cue Advertible, a “native-as-a-service” programmatic vendor, as put by co-founder and CEO Tom Anderson.

Mozilla acquires Anonym

Mozilla Acquires Anonym, A Privacy Tech Startup Founded By Two Top Former Meta Execs

Two years after leaving Meta to launch their own privacy-focused ad measurement startup in 2022, Graham Mudd and Brad Smallwood have sold their company to Mozilla.

Nope, We Haven’t Hit Peak Retail Media Yet

The move from in-store to digital shopper marketing continues, as United Airlines, Costco, PayPal, Chase and Expedia make new retail media plays. Plus: what the DSP Madhive saw in advertising sales software company Frequence.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters
Comic: Ad-ception

The New York Times And Instacart Integrate For Shoppable Recipes

The New York Times and Instacart are partnering for shoppable recipe videos.

Experian Enters The Third-Party Data Onboarding Business

Experian entered the third-party data onboarder market on Tuesday with a new product based on its Tapad acquisition.

Albertsons Takes Its First Steps Into Non-Endemic Advertising, Retail Media’s Next Frontier

Albertsons is taking that first step into non-endemic advertising next week via a partnership with Rokt to serve ads to people who have already purchased groceries.