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»podcast tech

XM Media, the combined sales organization that includes Pandora, Stitcher and SiriusXM, has launched AudioID, an identity solution powered by its supply-side platform, AdsWizz.
SXM Media Intros An Audio Identifier (Because Cookieless)

From “hear” to cookieless eternity. On Monday, SXM Media, the combined sales organization that includes Pandora, Stitcher and SiriusXM, launched AudioID, an identity solution powered by its supply-side platform, AdsWizz. As a quick refresher: Pandora bought AdsWizz in 2018 to amplify its programmatic ad sales capabilities. Later that year, SiriusXM acquired Pandora, followed by podcast… Continue reading »
by Allison Schiff // January 31st, 2022 //
»
Washington Post Builds Tech That Dynamically Inserts Ads Into Podcasts

Inserting fresh ads into podcasts is challenging and time-consuming. An online article loads fresh ads every time a page loads. But in the podcasting world, readers download content and ads together, which means the two must be stitched together beforehand. Because of this challenge, many older podcasts run with no ads or stale ones, even… Continue reading »
by Sarah Sluis // July 9th, 2018 //
»
 

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