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»VMLY&R

VMLY&R CEO Jon Cook On Branding And Experience Post-COVID

AdExchanger's Social Distancing With Friends podcast now has its own channel. Subscribe on iTunes, Google Play, Spotify, Stitcher, or wherever you listen to podcasts. COVID-19 has changed consumers’ media habits – and their experiences with brands. “So much has been taken away from us, [people will] start to reevaluate brands in their lives, whether that’s consciously or unconsciously,” said... Continue reading »
by Alison Weissbrot // June 9th, 2020 //
»
How WPP’s Newly Merged Agencies Are Approaching CES

Every January, agency executives make their annual pilgrimage to CES to check out the latest trends in consumer technology and distill them into business ideas for clients. At WPP, newly merged agencies VMLY&R and Wunderman Thompson are taking a wider purview at the show in keeping with their broadened services. Where Y&R and J. Walter... Continue reading »
by Alison Weissbrot // January 10th, 2019 //
»
WPP Launches VMLY&R To Create Connected Brands

One month on the job, WPP CEO Mark Read is making big changes at the holding company. WPP will combine digital agency VML and 100-year-old ad agency Young & Rubicam into a new agency named VMLY&R, the group announced Wednesday. WPP tapped Jon Cook, VML’s CEO since 2011, to lead the company and its 7,000... Continue reading »
by Alison Weissbrot // September 27th, 2018 //
»
 

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