Only The Clouds Wants Usage-Based Pricing; The Ad Forecasts Are Sunny
Why streaming TV might adopt the cloud-usage model for content; MAGNA projects strongest ad market in two decades; and “go woke, go broke” gets proven wrong, again.
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McKinsey & Company
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Why Personalized Ads Go Wrong And How To Do Them Right
Personalized ads aren’t new. But personalization powered by generative AI is creating new challenges for brands.
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Why A Recession Won’t Change What Matters To Marketers
For much of 2022, business leaders have been bracing for a downturn. But if a recession does hit, advertisers are unlikely to pull back on performance spend as they continue to chase consumer attention amid changing media consumption habits.