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»Jack Dorsey

The direct response advertising that’s proven itself to be a resilient mainstay for other platforms during COVID-19 remains elusive for Twitter. But that’s not for a lack of trying.
Q2: Twitter Continues To Thirst For DR Dollars With Mixed Results

The direct response advertising that’s proven itself to be a resilient mainstay for other platforms during COVID-19 remains elusive for Twitter. But that’s not for a lack of trying. Twitter completed the long-promised rebuild of its ad server in the second quarter and is making progress on accelerating its performance ads road map, CEO Jack... Continue reading »
by Allison Schiff // July 23rd, 2020 //
»
Free Reach, Fact-Checking And Platform Responsibility

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Joshua Lowcock, chief digital and global brand safety officer at UM Worldwide. Twitter’s decision to flag one of President Trump’s tweets with a fact-check has set a precedent for how social media... Continue reading »
by AdExchanger // June 5th, 2020 //
»
NBCU Quietly Sold Snapchat Stake; Twitter CEO Dorsey Evades Ouster Attempt By Activist Investor

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Gone In A Snap NBCUniversal quietly sold its $500 million stake in Snapchat stock late last year to rebalance its portfolio toward streaming media. The broadcaster invested in Snapchat during its IPO three years ago to expand the network’s digital presence. Since then, NBCU... Continue reading »
by AdExchanger // March 10th, 2020 //
»
Democrats Are Wrong To Praise Twitter’s Political Ad Ban

"AdExchanger Politics" is a regular column tracking developments in the 2020 political campaign cycle. Today’s column is written by Mark Jablonowski, managing partner at DSPolitical. Twitter CEO Jack Dorsey recently announced that his social media platform would no longer allow political advertising. It was a move cheered on by prominent Democrats from Hillary Clinton to... Continue reading »
by AdExchanger // November 19th, 2019 //
»
Twitter Unveils Its Political Ad Ban Policy – With Scant Details On Enforcement

Jack Dorsey was clearly enjoying himself when we tweeted at the end of October about Twitter’s plan to ban political advertising on the platform. But Twitter released its guidelines on Friday for what that will mean in practice, and although Twitter’s policy, which is set to go into effect on Nov. 22, does what it... Continue reading »
by Allison Schiff // November 15th, 2019 //
»
Twitter To Ban Political Advertising

Twitter will ban political advertising as of Nov. 22. CEO Jack Dorsey broke the news with a tweet storm on Wednesday, citing conflicts of interest that occur when politicians use targeted advertising to influence votes. Read it. “We believe political message reach should be earned, not bought,” he wrote. “A political message earns reach when... Continue reading »
by Alison Weissbrot // October 30th, 2019 //
»
Limits On Targeting Hurt Revenue – Just Look At Twitter’s Unfortunate Q3 Earnings

Twitter’s stock fell like a lead balloon Thursday morning – down as much as 20% in pre-market trading – after reporting an anemic third quarter. According to Twitter, revenue took a hit in Q3 thanks to a bit of seasonality in July and August and a few ad product-related “bugs” that it’s working to fix.... Continue reading »
by Allison Schiff // October 24th, 2019 //
»
Twitter’s 2019 Priorities: Health, Revenue And Trying To Be Less Toxic

2018 was a pretty good year for Twitter, all things considered. Users are growing, if you don’t look at monthly active users (MAUs). Twitter is starting to get a handle on harassment, with machine learning models proactively identifying 38% of the abusive tweets taken down every week. And the platform has been profitable for four... Continue reading »
by Allison Schiff // May 20th, 2019 //
»
Dmexco: Jack Dorsey On Twitter’s Ability To Make Money

WPP CEO Martin Sorrell called out Twitter’s revenue potential – along with the social platform’s positioning amid Google and Facebook’s ad dominance – in an interview with Twitter CEO Jack Dorsey onstage at Dmexco in Germany on Wednesday. “Twitter does not seem to have achieved the prominence Twitter [and the industry] would want,” Sorrell said.... Continue reading »
by Kelly Liyakasa // September 13th, 2017 //
»
Cannes: Twitter CEO Jack Dorsey Rethinks Ad Tech Acquisition Strategy

Twitter’s ad tech fortunes haven’t been great. Most recently, it took its 479-million-dollar acquisition TellApart for a long walk behind the barn. However, Twitter isn’t giving up on ad tech, at least not as an investor, said co-founder and CEO Jack Dorsey at a Wednesday panel hosted by Omnicom’s OMD in Cannes. “We’re definitely not... Continue reading »
by Ryan Joe // June 21st, 2017 //
»
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