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»Karthic Bala

Conde Nast Acqui-hires Head Of Data Science

Conde Nast wants to quickly build up its data science practice, so it acquired Lighthouse Datalab on Monday. In so doing, it added three people to its data science team who will enhance the machine-learning and AI capabilities of Spire, its data platform. Lighthouse Datalab founder Sriram Subramanian will serve as head of data science... Continue reading »
by Sarah Sluis // January 24th, 2018 //
»
Conde Nast Bringing In Nielsen Catalina Data To Optimize Ad Campaigns

CPG advertisers running on Conde Nast properties will be able to target, optimize and measure campaigns using purchase data from Nielsen Catalina Solutions (NCS) beginning in Q1 next year. The publisher wants to marry its expertise in creative development and sponsored content with an attention to attribution and the bottom line. “If you are not... Continue reading »
by Sarah Sluis // December 12th, 2017 //
»
 

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