How The Daily Mail’s Direct Sales Efforts Boost Advertiser Trust In Its Programmatic Business
The publication still makes most of its on-site digital revenue from programmatic. But it’s doubling down on direct-sold custom content, especially when it comes to video and social media.
- alternative ID
- brand safety
- Chrome privacy sandbox
- content taxonomy
- contextual targeting
- direct sales
- DMP
- first-party data
- Google Chrome
- Hannah Buitekant
- IAB Tech Lab
- instream video
- keyword blocklists
- Linda Villani
- Mail Metro Media
- MailOnline
- Permutive
- PMP
- programmatic guaranteed
- Safari
- seller-defined audiences
- sentiment analysis
- The Daily Mail
- The Mail on Sunday
- the new york times
- third-party cookie deprecation
- TikTok
- youtube