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»The Sell Sider

The Open Exchange’s Value Prop Keeps Getting Better

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jay Friedman, COO at Goodway Group. In the past two weeks, I’ve been to two supply-side platform (SSP) summits and spoken in depth to more than a dozen publishers. I’ve learned a lot. In short,... Continue reading »

by AdExchanger // May 25th, 2018 //
»
PicsArt Gets Creative With Monetization

“The Sell Sider” is a column written for the sell side of the digital media community.  Think of PicsArt as the love child of Instagram and Photoshop in app form. Advertising and in-app purchases make up the bulk of its revenue, but the photo-sharing and sticker creation app is branching out with an ad-free subscription... Continue reading »

by Allison Schiff // May 4th, 2018 //
»
A Publisher’s Success Begins And Ends With A Data And Audience Strategy

“The Sell Sider” is a column written for the sell side of the digital media community.  Today’s column is written by Alessandro De Zanche, an independent audience strategy consultant.  In a world of “popcorn data,” quantity and reach are more important than quality and depth, and users are seen as “data cows” rather than customers.... Continue reading »

by AdExchanger // May 2nd, 2018 //
»
How Vevo Stays At The Top Of The Charts On YouTube

Vevo uses YouTube for a large chunk of its distribution and viewership. A joint venture between Sony Music Entertainment, Universal Music Group and Warner Music Group, Vevo creates and distributes more than 330,000 music videos across YouTube and its owned-and-operated channels. Vevo gets access to YouTube’s massive audience, and YouTube gets a cut of the... Continue reading »

by Alison Weissbrot // April 18th, 2018 //
»
Rethinking Display Advertising

“The Sell Sider” is a column written for the sell side of the digital media community.  Today’s column is written by Alessandro De Zanche, an independent audience strategy consultant.  As media brands try to figure out their long-term monetization strategies, which may include paywalls, micropayments or alliances, many still heavily rely on display advertising, mainly... Continue reading »

by AdExchanger // April 6th, 2018 //
»
LA Times: ‘Programmatic Is Going To Be A Big Part’ Of Publisher’s Future

“The Sell Sider” is a column written for the sell side of the digital media community.  Lee Fentress wasn’t always sold on programmatic. But he’s changed his tune since joining the Los Angeles Times as VP of ad sales a little more than three months ago. “I came in pretty skeptical of programmatic, really wanting to do less programmatic and... Continue reading »

by Allison Schiff // April 4th, 2018 //
»
We Need A Collective Push To End Site Spoofing

“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written by Jana Meron, vice president of programmatic and data strategy at Business Insider. Jana will present "Insider View From The Publisher" at AdExchanger's upcoming PROGRAMMATIC I/O New York conference Oct. 25-26. Ad fraud is a much-discussed headache for... Continue reading »

by AdExchanger // October 6th, 2017 //
»
Mobile Myths That Drive Publishers Onto The Ledge

“The Sell-Sider” is a column written by the sell side of the digital media community. Today’s column is written by Steve Goldberg, digital practice lead at EmpiricalMedia. Mobile — and making sense of mobile — simply perplexes people. I have numerous even-tempered clients and colleagues who have been driven into a rage when tasked with... Continue reading »

by AdExchanger // April 11th, 2014 //
»
‘Pipe’ Dreams

“The Sell-Sider” is a column written by the sell side of the digital media community. Today's column is written by Jeremy Hlavacek, vice president for programmatic at The Weather Company. It looks like a good year to be a VC or investment banker. IPOs continue rolling out, and there is also a lot of healthy... Continue reading »

by AdExchanger // April 4th, 2014 //
»
What Is ‘Premium’ In Mobile?

“The Sell-Sider” is a column written by the sell side of the digital media community. Today’s column is written by Bob Walczak, general manager of mobile and video at PubMatic. When it comes to publishers, premium is the operative word, a designation that, like VIP access to any major event, opens up a whole new... Continue reading »

by AdExchanger // March 21st, 2014 //
»
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