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»Ads Data Hub

Google Tests Audience Buying In ADH, A Big Step From Analytics To Activation

Google’s Ads Data Hub (ADH) started as a pure analytics and measurement service. But Google has been testing audience activation with a beta program for the past six months, according to AdExchanger sources who are in the program. The beta program includes large brands and agencies, and is currently only open to select clients that... Continue reading »
by James Hercher // March 26th, 2020 //
»
Marketers Struggle To Relearn The Former DoubleClick ID

Third-party cookies are going away and Google is restricting ID sharing. What does this mean for Google’s suite of advertising IDs and the advertisers and publishers that rely on them for monetization? It’s one of the most consequential questions for the world of online advertising, but nobody has a clear answer. Google operates two different... Continue reading »
by James Hercher // March 4th, 2020 //
»
How Google Bundles Cloud With Ads And Media; ViacomCBS Plans New Streaming Service

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Us Too Newly merged ViacomCBS will throw its hat into a crowded ring of streaming services with a new service that spans its whole content portfolio, joining its current OTT vehicle CBS All Access. Nothing is set in stone, but executives are considering an... Continue reading »
by AdExchanger // February 10th, 2020 //
»
Omnicom’s Jonathan Nelson On The Invention Of Ads Data Hub And Why Data For Data’s Sake Is A Waste

Last decade saw a spate of data broker acquisitions by agency holding companies. But are these deals too focused on owning data, rather than using it to derive insights? “You have to look at broad groups of data to understand consumption,” said Jonathan Nelson, CEO of Omnicom Digital. Rather than purchase a data broker, Omnicom... Continue reading »
by Alison Weissbrot // January 3rd, 2020 //
»
Amazon Is Testing A Clean Room Service, Giving Advertisers Access To New Data Sets

Amazon is developing clean room data technology that could improve measurement and data for ad campaigns, according to sources familiar with the product. The idea is similar to other clean room offerings, like Google’s Ads Data Hub (ADH) or Facebook’s enterprise data-sharing service, which enable advertisers to measure campaigns or mingle their first-party data with... Continue reading »
by James Hercher // August 27th, 2019 //
»
Comic: Clean Rooms

A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem...
by AdExchanger // June 21st, 2019 //
»
Google’s Ads Data Hub Works For Agencies – But It’s Both A Blessing And A Curse

At the Cannes Lions festival, media agencies made it clear that they’re embracing Ads Data Hub (ADH) ­­– Google’s answer to privacy-safe attribution – despite the implications for independent measurement. ADH supplies a clean room environment in which agencies can continue to use their own modeling capabilities and data science within Google’s walled garden. Because... Continue reading »
by Alison Weissbrot // June 20th, 2019 //
»
As Google Restricts Its Ad ID, Advertisers Debate Whether To Use Ads Data Hub

Major brands and global holding companies are preparing for a world without the Google ad ID. A month before GDPR, Google announced that in Europe it would no longer distribute the Google ID, an identifier attached to its ad server log files used to measure campaigns across the web. Any measurement of Google audiences in... Continue reading »
by James Hercher // August 23rd, 2018 //
»
YouTube To Suspend Third-Party Ad Serving In The EU

YouTube will no longer support third-party ad serving on reserved buys in Europe beginning May 21, and it will assess whether to extend that policy globally, according to a memo obtained by AdExchanger. Google advised advertisers who aren’t currently using its ad server DoubleClick Campaign Manager (DCM) to host video on YouTube to “retraffic their... Continue reading »
by Kelly Liyakasa // April 6th, 2018 //
»
Google’s ‘DMP-Like’ Measurement System Gains Steam

Since launching a proprietary YouTube measurement system last January (and later expanding it to DoubleClick and the Google Display Network), Google has been pretty buttoned up about its Ads Data Hub. However, Google VP of Product Management Brad Bender tells AdExchanger that adoption of the audience management tool is strong. Google claims Ads Data Hub... Continue reading »
by Kelly Liyakasa // October 10th, 2017 //
»
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