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»Ads Data Hub

Omnicom’s Jonathan Nelson On The Invention Of Ads Data Hub And Why Data For Data’s Sake Is A Waste

Last decade saw a spate of data broker acquisitions by agency holding companies. But are these deals too focused on owning data, rather than using it to derive insights? “You have to look at broad groups of data to understand consumption,” said Jonathan Nelson, CEO of Omnicom Digital. Rather than purchase a data broker, Omnicom... Continue reading »
by Alison Weissbrot // January 3rd, 2020 //
»
Amazon Is Testing A Clean Room Service, Giving Advertisers Access To New Data Sets

Amazon is developing clean room data technology that could improve measurement and data for ad campaigns, according to sources familiar with the product. The idea is similar to other clean room offerings, like Google’s Ads Data Hub (ADH) or Facebook’s enterprise data-sharing service, which enable advertisers to measure campaigns or mingle their first-party data with... Continue reading »
by James Hercher // August 27th, 2019 //
»
Comic: Clean Rooms

A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem...
by AdExchanger // June 21st, 2019 //
»
Google’s Ads Data Hub Works For Agencies – But It’s Both A Blessing And A Curse

At the Cannes Lions festival, media agencies made it clear that they’re embracing Ads Data Hub (ADH) ­­– Google’s answer to privacy-safe attribution – despite the implications for independent measurement. ADH supplies a clean room environment in which agencies can continue to use their own modeling capabilities and data science within Google’s walled garden. Because... Continue reading »
by Alison Weissbrot // June 20th, 2019 //
»
As Google Restricts Its Ad ID, Advertisers Debate Whether To Use Ads Data Hub

Major brands and global holding companies are preparing for a world without the Google ad ID. A month before GDPR, Google announced that in Europe it would no longer distribute the Google ID, an identifier attached to its ad server log files used to measure campaigns across the web. Any measurement of Google audiences in... Continue reading »
by James Hercher // August 23rd, 2018 //
»
YouTube To Suspend Third-Party Ad Serving In The EU

YouTube will no longer support third-party ad serving on reserved buys in Europe beginning May 21, and it will assess whether to extend that policy globally, according to a memo obtained by AdExchanger. Google advised advertisers who aren’t currently using its ad server DoubleClick Campaign Manager (DCM) to host video on YouTube to “retraffic their... Continue reading »
by Kelly Liyakasa // April 6th, 2018 //
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Google’s ‘DMP-Like’ Measurement System Gains Steam

Since launching a proprietary YouTube measurement system last January (and later expanding it to DoubleClick and the Google Display Network), Google has been pretty buttoned up about its Ads Data Hub. However, Google VP of Product Management Brad Bender tells AdExchanger that adoption of the audience management tool is strong. Google claims Ads Data Hub... Continue reading »
by Kelly Liyakasa // October 10th, 2017 //
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Google Extends YouTube Measurement System To DoubleClick And GDN

Google’s YouTube measurement system, Ads Data Hub, now works with media bought through DoubleClick and the Google Display Network (GDN). Ads Data Hub is designed to provide insights into ad spend and campaign performance across Google properties while respecting user privacy. It is meant to solve inconsistencies in measurement that have emerged (especially in mobile)... Continue reading »
by Kelly Liyakasa // May 24th, 2017 //
»
What Google’s Removal Of Third-Party Pixels On YouTube Means For Marketers

As the United States ushered in its 45th president on Friday, Google quietly ushered in a number of updates to its ad platforms. But it was Google's reduction of third-party cookies and pixels on YouTube, as well as the release of a cloud-based YouTube measurement system called Google Ads Data Hub, that had industry insiders... Continue reading »
by Kelly Liyakasa // January 25th, 2017 //
»

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