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»clean rooms

As of Jan, 14, 2021, all campaigns on YouTube are required to enable Ads Data Hub linking in order to be eligible for third-party measurement.
It’s Official: YouTube No Longer Accepts Third-Party Pixels

As of Thursday, all campaigns on YouTube are required to enable Ads Data Hub linking in order to be eligible for third-party measurement. Any campaign that doesn’t could experience disruptions to their third-party measurement going forward. In line with Google’s planned timeline for ADH migration and pixel deprecation on YouTube, Google helped a crop of... Continue reading »
by Allison Schiff // January 15th, 2021 //
»
Podcast: Fifty-Five’s Hugo Loriot On Why Advertisers Need To Speak Up As The Cookie Crumbles

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. The slow progress toward a solution to the cookie problem is partly due to “too many cooks in the kitchen,” says Hugo Loriot, a partner at You & Mr Jones-owned data agency fifty-five. “There are too many stakeholders... Continue reading »
by Allison Schiff // October 26th, 2020 //
»
Amazon Is Testing A Clean Room Service, Giving Advertisers Access To New Data Sets

Amazon is developing clean room data technology that could improve measurement and data for ad campaigns, according to sources familiar with the product. The idea is similar to other clean room offerings, like Google’s Ads Data Hub (ADH) or Facebook’s enterprise data-sharing service, which enable advertisers to measure campaigns or mingle their first-party data with... Continue reading »
by James Hercher // August 27th, 2019 //
»
Comic: Clean Rooms

A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem...
by AdExchanger // June 21st, 2019 //
»
How Some Brands May Have Kept Access To User Data After Facebook Clamped Down On Its API

You may have received a news alert from The New York Times Wednesday morning about the latest Facebook data-related misstep as you sipped on your cup of joe. What’s Facebook accused of this time? Providing special pay-for-play access to user data for whitelisted advertisers, including Airbnb, Lyft and Netflix, while penalizing others by cutting them... Continue reading »
by Allison Schiff // December 6th, 2018 //
»
Facebook Shares More Audience Data Via Carefully Controlled 'Clean Rooms'

Ask Facebook for access to its data and the official answer is going to be, “Nope.” But under certain circumstances, a limited number of advertisers and agencies are tapping into impression-level Facebook campaign delivery data, AdExchanger has learned. The data-sharing arrangements are euphemistically referred to as “clean rooms.” These clean rooms are safe spaces where... Continue reading »
by Allison Schiff // July 18th, 2017 //
»
 

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