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»BNPL

Would-Be Ad Earners Are Big Spenders; The Rise Of Shopping Bots

Spend Money To Make Money The proliferation of companies launching ancillary advertising businesses is a boon to total ad spend. Buy-now-pay-later players Affirm, Klarna, Afterpay and PayPal spent a combined $52.45 million on TV, print and digital media from January to September this year, Business Insider reports. That’s up 130% from last year. BNPL companies... Continue reading »
by AdExchanger // October 18th, 2021 //
»
The Big Story: Everyone’s Launching An Ads Business

From Instacart to Uber, a wide variety of digital businesses are realizing that they can spin up advertising businesses. Their inspiration? Amazon’s “other” revenue category. Composed mostly of advertising revenue, it’s proven to a slew of digital companies that they can gain profitability by pursuing the sky-high margins in advertising. On this week’s Big Story,... Continue reading »
by Sarah Sluis // September 23rd, 2021 //
»
 

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