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»CafeMedia

What Programmatic Can Learn From TV

“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written by Rachel Parkin, executive vice president of strategy and sales at CafeMedia. The impending privacy cloud looms large. With the EU’s General Data Protection Regulation in place and the California Consumer Privacy Act soon to... Continue reading »
by AdExchanger // October 25th, 2019 //
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What Buyers Must Know About Google’s Auction Updates: A Publisher’s Perspective

“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written by Rachel Parkin, senior vice president of strategy and sales at CafeMedia. There has been a lot of noise about the upcoming updates to Google’s auction dynamics, including the practical details of what’s changing and... Continue reading »
by AdExchanger // June 14th, 2019 //
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Does Behavioral Targeting Make Publishers More Money?

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is by Paul Bannister, co-founder and executive vice president at CafeMedia. Does behavioral targeting make publishers more money? That’s a huge question with many potential ramifications, most significantly the conversations about government regulation of user tracking. A study released last week examined that... Continue reading »
by AdExchanger // June 5th, 2019 //
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How Can We Move To A Programmatic-First Future?

“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written by Rachel Parkin, senior vice president of strategy and sales at CafeMedia. Two years ago, I looked in my crystal ball and envisioned a future where all media would run programmatically. Today, we have all... Continue reading »
by AdExchanger // February 27th, 2019 //
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How PadSquad’s High-Impact Ads Survived In The Face Of Header Bidding

Overcoming the banality of a standard banner ad in favor of a custom unit requires a lot of work. Buyers need to work with creative tech companies to build the units, and publishers need to adjust their ad setup to support the unusual formats. When header bidding became the norm, it cut off these companies’... Continue reading »
by Sarah Sluis // January 16th, 2019 //
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The Next Evolution Of Programmatic: The Publisher Exchange

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is by Paul Bannister, co-founder and executive vice president at CafeMedia. 2019 promises to be the beginning of the next transformation in digital ad buying. RTB-driven programmatic advertising started in the late 2000s (2007-2009) and drove the initial burst in data-driven buying,... Continue reading »
by AdExchanger // January 4th, 2019 //
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A Year In First-Price

“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written by Rachel Parkin, senior vice president of strategy and sales at CafeMedia. It’s been a year, give or take, since the dominoes started to fall in the direction of first-price auctions. Our industry wasn’t fully... Continue reading »
by AdExchanger // September 26th, 2018 //
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Brand-Safety Fear Factor

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is by Paul Bannister, co-founder and executive vice president at CafeMedia. It’s unquestionable that brands need to use brand safety platforms to ensure their ads run in safe and appropriate environments. While these platforms were developed with positive intent, they also created... Continue reading »
by AdExchanger // August 17th, 2018 //
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CafeMedia Sells Websites To Focus On AdThrive

CafeMedia is selling its entire publishing portfolio to RockYou, choosing to place its bets on AdThrive, the ad management firm it acquired two years ago. The AdThrive business is profitable but the sites being sold by CafeMedia – CafeMom, MamasLatinas, Revelist and Baby Name Wizard – were “break-even,” according to CafeMedia CEO Michael Sanchez. “It’s... Continue reading »
by Sarah Sluis // June 21st, 2018 //
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Taking Control Of Your Publisher Reputation

“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written by Rachel Parkin, senior vice president of strategy and sales at CafeMedia. Imagine if every impression could find its perfectly matched buyer. Demand-side platforms (DSPs) are the ultimate gatekeepers for screening inventory, but publishers only... Continue reading »
by AdExchanger // April 20th, 2018 //
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