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»CafeMedia

Publishers Want To Test Seller-Defined Audiences, But Buyers Aren’t Interested While Third-Party Cookies Are Still In Play

What’s the ETA on publishers testing SDA? The IAB Tech Lab’s seller-defined audience (SDA) spec is touted as a key contextual targeting alternative for the post-third-party-cookie digital ad ecosystem – one predicated on privacy-friendly addressability and publisher first-party data monetization. But it’s still early days for SDA, which was first made available for testing via… Continue reading »
by Anthony Vargas // July 18th, 2022 //
»
Who Are The Winners – And Losers – If Google Spins Off Its Ad Business?

Google may have a solution to the antitrust regulatory pressure it’s facing from governments around the world: a proactive spinoff. Alphabet, Google’s parent company, is exploring splitting Google’s digital ad business into a separate entity under the Alphabet umbrella, according to a report by the Wall Street Journal. The separate entity would likely include Google’s… Continue reading »
by Anthony Vargas // July 13th, 2022 //
»
Publishers Aren’t Sweating The Migration From Universal Analytics To Google Analytics 4

The impending Google customer force-shift from Universal Analytics (UA) to Google Analytics 4 (GA4) represents a major change to how advertising ROI will be measured via Google’s services going forward. But publishers that spoke to AdExchanger about their migration plans aren’t feeling the same pressure as with, say, preparation for third-party cookie deprecation, Google’s other… Continue reading »
by Anthony Vargas // July 11th, 2022 //
»
Google’s Topics API Picks On Smaller Publishers

Google recently began testing Topics API, the latest part of its Chrome Privacy Sandbox. It’s a significant improvement over FLoC, but it leaks audience information from trustworthy sites and enriches large platforms at the expense of niche or independent sites – especially sites that invest time and skill to cover categories in detail, writes Don Marti, VP of ecosystem innovation at CafeMedia.
by AdExchanger Guest Columnist // July 8th, 2022 //
»
Paul Bannister, chief strategy officer for CafeMedia, and Nirish Parsad, emerging tech practice lead at Tinuiti, spoke to AdExchanger Executive Editor Sarah Sluis about the ad industry’s worsening signal-loss problem due to the deprecation of device identifiers and third-party cookies.
Addressing Signal Loss At Programmatic I/O

There will be no silver-bullet solution when it comes to advertising signal loss, but instead a patchwork quilt. These mixed (but apt) metaphors were invoked by Paul Bannister, chief strategy officer for CafeMedia, at AdExchanger’s Programmatic I/O event in Las Vegas this week. Bannister and fellow panelist Nirish Parsad, emerging tech practice lead at Tinuiti,… Continue reading »
by Anthony Vargas // May 26th, 2022 //
»
The Trade Desk Expands Its Direct Publisher Roster; Password-Free Makes Strange Bedfellows

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Path Less Traveled More publishers have signed up for OpenPath, The Trade Desk’s direct buy-to-sell-side integration. Since launching in February, TTD says it’s “registered interest” (interesting turn of phrase) in OpenPath from more than 100 publishers.  The latest crop to, uh, register… Continue reading »
by AdExchanger // May 6th, 2022 //
»
Will Retail Ad Revenue Match The Hype?; Help Us, Shopify Ads, You’re Our Only Hope

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Working Their Retails Off Retail media is in growth-stage limbo. Retailers have flooded the category with no guarantee advertising will pay off.  The latest is the craft store Michaels, which launched a retail media platform on Wednesday in partnership with Criteo. Amazon sets the… Continue reading »
by AdExchanger // February 24th, 2022 //
»
Podcasting Wins With The Long Tail; Schrems Wins GDPR Suit Against Google Analytics

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. For Pod’s Sake Bloomberg points out that, despite the hype, there hasn’t been a hit podcast in many years. No newcomer has usurped Joe Rogan or NPR or broken through the general noise like Serial.  But is that actually so bad? Podcasting is… Continue reading »
by AdExchanger // January 14th, 2022 //
»
Rachel Parkin CafeMedia
What the Delay to the End of Third-Party Cookies Means for Advertisers

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Rachel Parkin, executive vice president of strategy and sales at CafeMedia. Some of us may not have been surprised by last week’s announcement that Google is delaying the deprecation of… Continue reading »
by AdExchanger Guest Columnist // June 28th, 2021 //
»
Amazon Is Creating Its Own Third-Party Cookie Replacement; Publicis Groupe’s Maurice Lévy Is Staying Put

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Amazon’s ID Add to cart: proprietary third-party cookie replacement. Digiday reports that Amazon is working on an identifier of its own that would be available through its DSP and to outside publishers through its supply-side ad tech division. It’s not clear exactly when an… Continue reading »
by AdExchanger // June 2nd, 2021 //
»
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