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»google ad exchange

What Publishers Need to Know About Google’s Optimized Pricing

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Kean Wang, VP of product and strategy at Intowow.  Google made an official announcement that, on June 5, 2022, it will add the Optimized Pricing feature to its current ad inventory pricing model, Unified… Continue reading »
by AdExchanger Guest Columnist // June 8th, 2022 //
»
The Trade Desk Expands Its Direct Publisher Roster; Password-Free Makes Strange Bedfellows

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Path Less Traveled More publishers have signed up for OpenPath, The Trade Desk’s direct buy-to-sell-side integration. Since launching in February, TTD says it’s “registered interest” (interesting turn of phrase) in OpenPath from more than 100 publishers.  The latest crop to, uh, register… Continue reading »
by AdExchanger // May 6th, 2022 //
»
When It Comes To Header Bidding, Will Google Play Fair With FLEDGE?

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Lukasz Wlodarczyk, VP of programmatic ecosystem growth and innovation at RTB House.  Google and Meta (formerly Facebook) have come under fire for a secret agreement known as Jedi Blue. Back in 2018, Google allegedly… Continue reading »
by AdExchanger Guest Columnist // April 27th, 2022 //
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J&J Is The Latest Brand To Yank Its Google Ad Spend, But How Did We Get Here?

The UK boycott of YouTube and the Google Display Network jumped the pond Wednesday when AT&T, Verizon and Johnson & Johnson joined the ever-growing pile-on of advertisers suspending their ad spend over brand safety concerns. But the issue at the heart of this developing scandal – ads appearing next to extremist and offensive content –… Continue reading »
by Allison Schiff // March 23rd, 2017 //
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Jump-Starting Programmatic Sales At Edmunds.com

From a certain point of view, it’s surprising car-shopping site Edmunds.com took the plunge into programmatic selling at all. During the annual upfronts, much of its inventory sells out, including homepage placements, sponsorships, key sections and so-called “conquest” opportunities. Car manufacturers and dealerships prize the inventory because more than half of those browsing the site end… Continue reading »
by Sarah Sluis // September 9th, 2014 //
»
NYT Is Open For Programmatic Business – ‘Issues’ Remain

For the past year, executives at The New York Times Company speaking on its quarterly earnings calls have singled out a particular challenge for the newspaper publisher’s display ad business: programmatic media buying methods. With this month’s hire of online ad veteran Matt Prohaska as programmatic advertising director, the NYT still regards exchange and automated… Continue reading »
by David Kaplan // May 28th, 2013 //
»
The New Easter Egg of Search Rankings: Display Advertising and The Launch of Google DoubleClick’s Ad Exchange

Hello, search engine marketers. This one’s for you. Media traders, you may like this, too. There is no question that search engine marketing is a lucrative field that positions marketers as gatekeepers to the bottom of the digital purchase funnel for clients. Whether through organic listings using search engine optimization (SEO) techniques or through pay… Continue reading »
by AdExchanger // September 13th, 2009 //
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AdSense Opening Thru DoubleClick Ad Exchange; Hiring A-Go-Go: Rubicon Project And Varick Media; Looking At Lookery

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. AdSense Thru DoubleClick’s Ad Exchange! It’s official! Well, almost. The AdSense blog announced late Tuesday that ad networks will now be buying AdSense inventory through an open auction. That can only mean one thing: Google’s DoubleClick Ad Exchange – AdEx 2.0 – lives. From… Continue reading »
by AdExchanger // August 27th, 2009 //
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Adify On Vertical Display Market; Google Ad Exchange Commission; Venture Investing In Real-Time

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Vertical State of the Display Ad Market In a piece by MediaWeek’s Mike Shields, Adify is reporting that display ad prices are rebounding and names categories such as Real Estate ($6.49 CPMs in Q2, was half that in Q4 2008) and Sports ($7.09… Continue reading »
by AdExchanger // August 19th, 2009 //
»
 

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