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»VC

Parag, Meet Wall Street; Google Analytics Is On The Ropes In The EU

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Parag’s First CEO Rodeo Performance ad revenue is outgrowing brand revenue for Twitter – and there’s an interesting dynamic at play to explain that growth. Total ad engagement decreased 12% in the past year. With fewer engagements, prices should go up, but cost per… Continue reading »
by AdExchanger // February 11th, 2022 //
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2022 M&A Stays Crazy; Apple’s App Privacy Report Lifts The Hood On Trackers

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The “Solid” In Consolidation Are you sick of hearing about M&A already? TOO BAD! We’ve still got multiple deals being announced on the regular.  On Wednesday, the publisher services company OpenWeb – known for operating comment sections and targeting ads by user account IDs… Continue reading »
by AdExchanger // January 20th, 2022 //
»
T-Mobile Chucks Apple iCloud Private Relay; The Easy-Peasy, Hands-Free CMP Illusion

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Relay Interference  Mobile carriers hate Apple iCloud Private Relay, an iOS 15 feature that encrypts location data, IP addresses and Safari traffic so that no companies, including Apple, can track web usage. In Europe, four carriers – ​​T-Mobile, Orange, Vodafone and Telefónica – are… Continue reading »
by AdExchanger // January 12th, 2022 //
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Arjun Kapur, managing director & co-founder, Comcast's Forecast Labs
Comcast’s Forecast Labs Plots A New Course With Its Approach To VC Investing

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. There’s nothing new about a tech-and-media giant like Comcast creating a venture capital arm. But Forecast Labs, a unit of Comcast Ventures, is putting a new spin on VC investments by leveraging unique access to Comcast inventory and media… Continue reading »
by James Hercher // December 16th, 2021 //
»
Investing In Measurement, With DoubleVerify Bull David Blumberg

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. DoubleVerify went public in April, one of the biggest ad tech IPOs in recent memory. This week on AdExchanger Talks, we chat with the company’s first institutional investor, David Blumberg, a partner at Blumberg Capital. He describes DoubleVerify’s… Continue reading »
by Zach Rodgers // June 14th, 2021 //
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Advertisers Slow Payments To Agencies; Digital Media Profitability Slips Away

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Buck Stops Here Brands are delaying agency payments as they manage cash crunches due to the coronavirus pandemic. The trend “threatens the collapse of the entire supply chain,” Ad Age reports. Hard-hit brands are asking to extend payment terms, which can already run… Continue reading »
by AdExchanger // April 9th, 2020 //
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Why Political Ad Bans Are Hard; Digital Retail Up Big

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Playing Politics Google’s and Facebook’s political advertising policies have been at the center of a heated debate over election ads. Smaller platforms like Twitter and Pinterest have said they will block political ads, but have discovered how complicated political ad policies can be. Twitter… Continue reading »
by AdExchanger // December 3rd, 2019 //
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Disney Plus Finally Strikes A Deal With Amazon Fire; Advertisers Are Buying More Ad Tech

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. That’s Settled Disney reached a deal with Amazon to carry Disney Plus on Fire TV sets. The two companies were at an impasse on a distribution deal because Amazon was demanding a substantial percentage of the media giant’s ad revenue, The Wall Street Journal… Continue reading »
by AdExchanger // November 11th, 2019 //
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VC Video Investments Go Over The Top

Although early video investments (and acquisitions) were focused on the desktop, a new influx of funding is pivoting to channels like over-the-top TV. In the span of three months, more than $150 million in VC funding has been injected into startups capitalizing on the demand for new video content – and addressing the challenges of… Continue reading »
by Kelly Liyakasa // July 10th, 2017 //
»
Agency VC Still Going Strong, Says KBS+ Ventures

Like the rarely seen zedonk (half zebra, half donkey), agency-led VC is an odd little hybrid — a sometimes-awkward marriage of investing and marketing services. But the genre has staying power. Investing arms within WPP Group, Publicis Groupe (VivaKi Ventures), Interpublic Group, and MDC Partners are all notable players that have been researching and making… Continue reading »
by Zach Rodgers // July 14th, 2014 //
»
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