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»features

Agency VC Still Going Strong, Says KBS+ Ventures

Like the rarely seen zedonk (half zebra, half donkey), agency-led VC is an odd little hybrid — a sometimes-awkward marriage of investing and marketing services. But the genre has staying power. Investing arms within WPP Group, Publicis Groupe (VivaKi Ventures), Interpublic Group, and MDC Partners are all notable players that have been researching and making... Continue reading »
by Zach Rodgers // July 14th, 2014 //
»
2014 Forecasts: Global Ad Dollars Surge, Driven By Mobile, Social

Publicis Groupe media shop ZenithOptimedia and its rival, IPG’s Magna Global, predict the global growth of ad spend through 2016 will come from a number of new channels – namely more dollars allocated to mobile and social buys as well as the penetration of programmatic in more countries. Mobile wave: While analysts have predicted that... Continue reading »
by David Kaplan // December 9th, 2013 //
»
 

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